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Overall, the research shows that across generations, age and region, 84% of moms say that planning family activities are worth their efforts -- as long as a “special moment” is involved. Naturally, this heightened desire by moms to create special moments with their families presents new brand opportunities, according to Adam Kruse, vice president, global director at SMG. “Brands have understood that moments are important to moms,” said Kruse. “However, moms today don’t want this just acknowledged. They need help in creating more of these moments.” For example, 64% of moms report reading to their kids, but only 17% claim to enjoy it.  There’s a great opportunity there for an enterprising brand, Kruse said. Also of note, 74% of moms take photos using their mobile phones in an effort to relive those memories.

As it has taken off, Formspring has started to draw the attention of some major brands — last month, Fiat used it to help launch the Uno in Brazil, and Marvel Executive Editor Tom Brevoort regularly takes to the site to answer fan questions (he’s responded to over 3,000 of them). Red Bull has just launched a new page. As with Facebook Pages, Formspring gives brands a relatively easy way to engage directly with their fans — this could well be the start of a new trend.

Digg founder Kevin Rose, after confirming that he’s leaving Diggnation at the end of this year, is now announcing his new show. It’s fforward