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customers walking into the store are greeted by a floor that contains only one pair of each model of jeans available. The jeans are tagged with a QR code that – when scanned using the store’s bespoke app – delivers a pair in the chosen size to a fitting room in the store and alerts the customer which room to go to. Once the jeans have been tried, customers can either send the jeans back into the system or swipe their card using a machine in each fitting room to make a purchase.

sharing personal insight on his favorite pairs of shoes available at the store through the QR codes in an effort to create a museum-like experience