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But it's AOL's own properties the company aims to build up as a go-to premium buy for brand advertisers. Display revenue on AOL properties grew by 2 percent. The company is betting on premium ad formats such as its rich-media laden Project Devil units to entice brands to spend more. AOL reported that more than half of the advertisers who bought the ads in Q1 re-upped this past quarter. Armstrong admitted that last year the company's focus was not data-driven, and stressed the firm's renewed mission to ensure that data - meaning results-related numbers proving the value of buying AOL's ad products - is at the heart of its sales approach. People cannot leave the building without data, said Armstrong. Mobile and video ad revenue are key to future growth for AOL, said Armstrong, who said that last summer 75 percent of insertion orders included both platforms. Today, it's close to 100 percent, he said. The company reported that videos, video views, and video revenue rose at double-digit rates, though it did not break out revenues for video advertising.

TransitScreen has created SmartWalk, a projected display system that lets cities display the latest transport information on any surface. The company - which already offers screens that collect together real-time information about buses, trains and traffic in office and university buildings - is aiming to make that data more available in public spaces. Along with up-to-date public transport information, the SmartWalk system will be able to direct passersby in the direction of the nearest station, or to local amenities and places of interest, along with the amount of time it should take to get there.

ESPN reached nearly three in four American men with its TV and digital properties in February. The data also shows the brand reached close to 60% of all adults. The totals come to 85 million men (72%) and 136 million adults (57%). The data is from Project Blueprint, a five-screen measurement initiative that ESPN is undertaking along with Arbitron and comScore.

Art project that brings in data from various sensors and other data points to generate music.

Kopin Golden-i Wireless Headset, a head-mounted computer that enables firefighters to analyze a situation and make smarter decisions. Much like Google's forthcoming Project Glass, the Golden-i headsets house a camera, microdisplay, GPS locator, speech recognition and gesture control. This allows users to benefit from computer technology while keeping their hands and concentration free on the task at hand, making it especially suitable to servicemen. Using data such as maps, heat profiles, oxygen levels and heart rate - as well as audio and visual connectivity to colleagues and staff - firefighters can gain a better overall view of the situation, helping to save lives as well as protect themselves.

Just as RAW photo files contain all the information you need to put together a photograph, DNA contains all the information needed for a human being. Information artist and PhD student Heather Dewey-Hagborg has a fascinating portrait project that explores this idea. Dewey-Hagborg finds and photographs DNA samples out in public, collecting everything from hair to chewed gum and cigarettes. She then sequences the DNA, extracting information about certain traits related to outward appearance (e.g. gender, eye-color, ancestry).

daily 9.14

Mother lode of social/mobile data from Pew

Weekly 11.18