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Just as RAW photo files contain all the information you need to put together a photograph, DNA contains all the information needed for a human being. Information artist and PhD student Heather Dewey-Hagborg has a fascinating portrait project that explores this idea. Dewey-Hagborg finds and photographs DNA samples out in public, collecting everything from hair to chewed gum and cigarettes. She then sequences the DNA, extracting information about certain traits related to outward appearance (e.g. gender, eye-color, ancestry).

"Scientists Used CRISPR to Put a GIF Inside a Living Organism's DNA" -If we can encode data and process it (bio-computing) at a cellular level then our entire bodies become our brains. I.e our brain mass increases by a factor of X20-X30. We still have the processing time barrier unless our "bio-computer" bodies are quantum computers...

swarovski has several executions to promote their brand.  first is the DNA helix installation that can tweet their holiday messages - live feed on twitter.  each friday they feature 3 tweets and they win swarovski jewelry. AR app allows people to hold their phone up to storefront windows and displays on street and see limited edition products