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Ivy Chang

IKEA: The World's Most Liked Showroom | Digital Buzz Blog - 0 views

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    puts the most liked items in a virtual showroom and offers deals for those items.
Simeon Spearman

Target will now price-match Amazon, other retailers year-round | The Verge - 1 views

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    "Matching Amazon's prices during the holidays is one thing, but Target today announced it plans to continue the practice on a year-round basis. The extended policy will also apply to competitors other than the internet retailer, of course, but Amazon has become the main threat when it comes to "showrooming," a process where consumers visit physical stores to get a quick peek at products before ultimately placing an order online. Target also plans to match rates from Walmart, Best Buy, and Toys R Us if customers should find the same item priced lower there."
Ivy Chang

Study shows that retail 'showrooming' is reality | RetailCustomerExperience.com - 0 views

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     46 percent of the respondents who shopped online within the past six months first checked out the product at their local retail stores and then made the purchase online walmart led at 41% and target at 25%
Simeon Spearman

Target Sends Letter Vendors Asking for Help to Combat 'Showrooming' Comparison Shopping - WSJ.com - 0 views

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    Future of shopping - retailers moving to combat showrooming trend
Simeon Spearman

How to Profit from New 'Showrooming' Shopper Trend | Social Commerce Today - 0 views

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    I like this trend
Rebecca May

DailyDOOH » Blog Archive » Land Rover's 'Virtual Showroom' - 1 views

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    More for the Range Rover Evoque. Takes over a majority of a train station to act as a virtual showroom
Rhiannon Apple

Retailers Encourage Shoppers to Buy Online and Pick Up In-Store - NYTimes.com - 0 views

  • More than half of the sales from Walmart.com are now picked up at Walmart stores, Mr. Anderson said.
  • Walmart says the majority of in-store purchases are made with cash or debit cards, and that about 15 percent are made with credit cards.
  • Walmart noticed that a different set of customers also found the service appealing. About 40 percent of the customers who paid with cash when ordering online ended up using noncash options, like a credit card or check, when they arrived at the store. They simply had not wanted to provide that financial information online.
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  • The service already accounts for 2 percent of Walmart.com’s sales.
  • Sears, which has long offered store pickup for items bought on the Web, added a drive-through service a few months ago that allows customers to return or exchange purchases without leaving their cars.
  • He said that the online orders for in-store pickup also tended to be much larger than typical in-store purchases, and that customers who picked up orders in the store visited about 50 percent more often than customers who shopped only in the stores.
  • That follows the company’s decision three years ago to combine its online and offline inventories, so that if nordstrom.com was sold out of a size 8 Nicole Miller shift but a store in Los Angeles had the item in stock, the store would ship the item to the e-commerce customer.
  • further toward the “showroom” model — carrying lots of products for shoppers to see and test, but asking customers to buy the merchandise via the stores’ Web sites or apps.
  • “You will definitely start to see online-only players open stores,” she said.
Thom Henkel

Scent branding catching on with retailers - 0 views

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    Scenting is gaining ground with retailers and in showrooms and other venues that seek to distinguish themselves
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