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in title, tags, annotations or urlHearst Unveils Private Ad-Buying Marketplace for Its Magazine Websites | Digital - Advertising Age - 1 views
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Unlike Conde's exchange, though, Hearst Digital Media's platform is not aimed at increasing sell through on its sites; the company will continue to partner with select display and video ad networks to unload its unsold ad inventory. Rather, the new "audience exchange" (as Hearst is calling it) will let advertisers who are making upfront buys with Hearst's direct sales team target specific groups of consumers across Hearst Digital Media's 25-plus online brands, which include web and mobile sites for Seventeen, Elle, Good Housekeeping and Esquire.
Want Your Photo Featured On Instagram? Join The Weekend Hashtag Project - SocialTimes - 1 views
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It’s a weekly series featuring designated themes & hashtags chosen by Instagram’s Community Team. And if you submit the best photo for the designated theme, you win!
Robot converts online interactions into real-world scents | Springwise - 0 views
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The team developed this concept so the software could produce smells in response to a range of web interactions, from calender alerts to Twitter searches.
Technology and Product Sampling Fuse to Create a New Customer Experience | Digital Signage Connection - 1 views
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tore sampling, Kraft and Intel recently teamed up to launch iSample to create such an experimental element to impact the customer experience. iSample is truly a unique technology that blends various elements to impact the consumer. This includes digital signs to attract consumer attention to the device, an interactive touch screen that dispenses the customer-selected product sample and anonymous video analytics to ensure, in the first iSample product test, that only adults are trying the product. (The product being tested is a dessert aimed only at adults.) Kraft’s objective through the deployment of these cutting-edge technologies is to create a personalized shopping experience that emotionally engages the consumer with the product to build interest and sales.
Cell Phone Accelerometer Tech Could Predict When a Horse Is About to Go Lame | Popular Science - 1 views
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Healthy horses trot with symmetric gaits, and the researchers think an accelerometer placed at a horse’s center of gravity – along the top of its neck above the shoulders – should be able to detect an asymmetry in equestrian gaits. In a test on 12 healthy horses, the sensor accurately diagnosed their trots as symmetrical. The team now plans to run a tests on lame horses to see if deviations in that symmetry can be detected long before the eye can detect developing lameness.
L'Oreal & Organovo to 3D Print Skin - 3D Printing Industry - 0 views
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