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Unlike Conde's exchange, though, Hearst Digital Media's platform is not aimed at increasing sell through on its sites; the company will continue to partner with select display and video ad networks to unload its unsold ad inventory. Rather, the new "audience exchange" (as Hearst is calling it) will let advertisers who are making upfront buys with Hearst's direct sales team target specific groups of consumers across Hearst Digital Media's 25-plus online brands, which include web and mobile sites for Seventeen, Elle, Good Housekeeping and Esquire.

It’s a weekly series featuring designated themes & hashtags chosen by Instagram’s Community Team. And if you submit the best photo for the designated theme, you win!

The team developed this concept so the software could produce smells in response to a range of web interactions, from calender alerts to Twitter searches.

tore sampling, Kraft and Intel recently teamed up to launch iSample to create such an experimental element to impact the customer experience. iSample is truly a unique technology that blends various elements to impact the consumer. This includes digital signs to attract consumer attention to the device, an interactive touch screen that dispenses the customer-selected product sample and anonymous video analytics to ensure, in the first iSample product test, that only adults are trying the product. (The product being tested is a dessert aimed only at adults.) Kraft’s objective through the deployment of these cutting-edge technologies is to create a personalized shopping experience that emotionally engages the consumer with the product to build interest and sales.