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Instead of choosing between free bagels and an intact wallet, download Belly, a new customer loyalty app for iPhone and Android that'll win you your free breakfast (and a lot more) without compromising your moneybag. Grab the app then head to a participating store (quick count shows close to 4,500 around the United States). Swipe your phone in front of the mounted iPad at checkout and start raking in the rewards. While your run-of-the-mill punch card might offer you a buy-eight-get-one-free deal, Belly's stores sport a tiered point structure that lets customers choose the reward that suits them best.

BevyUp is out to make online shopping a social and collaborative experience for customers. The company helps online retailers turn their websites into social platforms where customers can invite friends to tag along while they shop in their online stores.

app shopper provides recos on apps; what apps your friends have, etc

"Google earns 56 percent of all mobile ad dollars and 96 percent of mobile search ad dollars, according to eMarketer. The company said it is on track to earn $8 billion in the coming year from mobile sales, which includes ads as well as apps, music and movies it sells in its Google Play store. But the vast majority of that money comes from ads, it said."

the company launched a virtual card product yesterday, which gives every user a virtual Visa debit card number that they can use to spend their balance anywhere that accepts Visa. This means that you could spend your Square Cash balance on Amazon (or any online shopping site) by simply entering this virtual card number as a payment option. You can also use virtual cards at some in-person stores, but that typically depends on the specific retailer (and how patient your cashier is).

milk please lets users crowdsource groceries you forgot.  send request and people on their way to the store can pick it up for you

 46 percent of the respondents who shopped online within the past six months first checked out the product at their local retail stores and then made the purchase online walmart led at 41% and target at 25%

Neiman Marcus trialling an app that provides sales associates consumer data they can act in real-time. download app, opt-in, when they walk in store it triggers the app and provides info on product