The study by RBC Capital Markets suggests that mobile searches represent 8% to 10% of overall search queries in 2010 but less than 2% of paid search spend. RBC, however, expects that gap to close in the next few years as the proportion of sponsored listings in mobile search increases, keyword pricing rises, and Web-friendly smartphones proliferate.
Among active gamers, 21% are aware of Natal/Kinect, and 35% of
those "have definite purchase interest," according to Nielsen
Games. As for Move, 23% are aware of it, and 28% of those have
definite purchase interest.
I guess Telecoms would get this info if everyone moves to direct phone billing. Since Mint opened up the data, it's interesting to be able to get a feel for the kind of insights available from aggregating all these purchases down to the local level.
"CPG clients will continue to spend a lot on video to replace the erosion of audiences for TV," said Gina Smilyansky, digital strategy director at Aegis-owned Carat, in reference to users' increased use of devices such as laptops and tablets. Carat currently works with CPG giant Procter & Gamble, with Smilyansky focusing on the Gillette brand.
Zappos and other companies are spending money to have grammer and other problems fixed in online reviews. Studies show that well written negative reviews sell product while poorly written positive ones don't.
Surprise and delight! Coke creates a pop-up drive-in theater in the middle of rush hour traffic in Colombia. Colombians spend an average of 4 hours a day stuck in traffic.
Visa has tested a pilot with the Gap, where the retailer's customers can sign up to receive text-message offers based on spending habits or when or where they swipe their Visa