Group items matching

in title, tags, annotations or url

- Women outnumber men on the social network, 58 percent to 42 percent. - However, marketers spend more money targeting men, 53 percent to 47 percent. - Men are exposed to and click on more Facebook ads - 58 percent to 42 percent, and 60 percent to 40 percent, respectively. - On average, ads targeting men cost less in terms of cost per thousand impressions ($0.16 male versus $0.20 female) and cost per click ($0.51 versus $0.68), - Ads targeting men achieved superior exposure rates, reaching a larger percentage of their unique audiences.

"Flurry stacked up time spent with mobile apps next to the web and TV. Although it didn't take into account multitasking-which research shows is very common among mobile app users-Flurry findings indicated that US consumers spent more time in apps than on the web. And their time spent with mobile apps (127 minutes) was nipping at the heels of their time spent watching TV (168 minutes). Flurry broke down mobile app usage into categories, and found that mobile gaming led the charge, accounting for 43% of the time spent with mobile apps worldwide. Social networking came in second, accounting for 26% of consumers' time, and entertainment and utility followed, each with 10%."

The social network is launching partner categories: some 500 "unique groups", with more to come, which are descriptors (one example: "buyers of children's cereals") that match up with relevant people among Facebook's 1 billion+ users. Facebook says that advertisers can "futher refine" the categories by using other targeting options it already offers.

In terms of what activities internet users are engaging in on mobile vs. desktop, in Q1 2013 Experian Marketing Services found that US mobile internet users spent the greatest percentage of their mobile web time using email, a 23% share of time spent vs. only 5% of time spent on desktop. Social networking came in second on mobile, garnering 15% of time spent. Travel also occupied a greater share of time on the mobile internet (9%) compared with the desktop (1%).

"Unsurprisingly, Google is still at the top of the pile: it will account for 56% of all mobile ad sales. Perhaps more surprisingly, Twitter is doing better than Facebook in driving revenues where mobile ads are concerned: the world's biggest social network will make half as much as Twitter in mobile ads this year: $72.7 million versus $129.7 million, the analysts say. However that is bound to be reversed over time: eMarketer predicts that by 2014, Facebook will be making $629.4 million in mobile ads, compared to $444 million for Twitter, putting Facebook at a distant second to Google. Longer term, eMarketer predicts that U.S. mobile advertising will generate sales of $12 billion by 2016."

Tout lets users post 15-second mobile videos and publish them to Tout.com and other social networks. Part of the WWE partnership includes the wrestling company taking an investment stake in the service. Some other numbers on how the relationship has worked out for Tout so far: The Tout app was downloaded more than 30,000 times for iOS and Android during and after Monday Night Raw. More than 400,000 people visited the app through Tout.com, mobile devices and WWE.com. More than a million Tout posts were viewed during and after the show, while more than 12,000 updates and replies were posted by users.

Assistant will be instantly compared to Apple's Siri, but the plan is to 'go beyond' Apple's iPhone 4S offering, by helping you make decisions, rather than simply serving-up information. TechCrunch sources say the voice-powered "do engine" is being developed by the Android team and will be powered by Google's own search engine, Google +1 and the Google+ social network.

In terms of video completion and engagement rates, opt-in video ads see 98 percent and 3.5 percent respectively, while industry averages are just 64 percent and 1.2 percent. Jun Group found that Facebook engagement fell 9 percent over the year, while advertiser website visits shot up by more than 20 percent. In particular, consumers are utilizing website features like store locators and coupons. Facebook remains the most popular form of interaction with 31 percent of overall engagement, but advertiser site visits are now nipping at the social networks heels at 28 percent.

news site that integrates community bloggers, facebook, twitter, flickr, foursquare, allows crowdsourcing of stories- readers can add missing info, feeds specified based on readers location

Hate to say it, but the trailer for Social Network is money.

Yammer, an enterprise social network, bought a billboard in order to make a point about media and communication, as part of their ad campaign.

After Groupon and LivingSocial, there are another 400 to 500 daily deal sites in the U.S., plus 200 more internationally-and very few people think the world needs that many. Expect plenty of consolidation in the next year or two. By this time next year, you may be finding the best daily deals via search and social networks rather than email blasts-and you could be redeeming the deals with a swipe of your credit card rather than a computer print out.