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Simeon Spearman

Foursquare's Super Bowl Campaign to Test Badge Redemption Codes - 0 views

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    Foursquare will be doling out team-themed Super Bowl badges to Steelers and Packers fans who check in to the promoted venue and include the name of a team in their shouts. Foursquare users at the game can unlock a special Super Bowl XLV badge if they check in to the stadium. More importantly, every unlocked badge comes with a unique redemption code that badge holders can use for a 20% discount on select merchandise at NFLShop.com.
Greg Steen

Creativity Marks This Spot: K-C Thrives in Tiny Neenah - 0 views

shared by Greg Steen on 06 Jun 11 - No Cached
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    "Kimberly-Clark's Marketing and Design Teams Have Taken the Least Glamorous of Categories and Given Consumers Something to Talk About"
Simeon Spearman

Zynga teams up with Lady Gaga through GagaVille | VentureBeat - 0 views

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    Celebrity and social games
Simeon Spearman

Gap's Fall Campaign Tells Unexpected Story by Introducing Los Angeles Design Team and Casting Real People - 0 views

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    Gap fall campaign highlighting the design team behind the 1969 line.
Simeon Spearman

Foursquare launches events, teams with ESPN - Lost Remote - 0 views

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    ESPN partnering with Foursquare's new events feature. Users can get links to ESPN game wrapups, unlock badges, and see tips from ESPN.
Ivy Chang

GameStop And Coke Launch National Scvngr Campaign | ClickZ - 0 views

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    coke and scvngr team up for a campaign. players earn points by checking into gamestop locations. they can earn points by playing games against others, finding secret logos, or recreating box art of gamestop products for prizes.
Simeon Spearman

MTV Digital Team Lifts Sun Drop Out of Obscurity | ClickZ - 0 views

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    MTV campaign brings an old brand back to life.
Greg Steen

Google teams up with The New York Times for its topsy-turvy trivia game » Nieman Journalism Lab » Pushing to the Future of Journalism - 0 views

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    Google is launching "A Google a Day", an upside-down quiz game, in the New York Times - quarter page ads that prompt users to Google for the answer.
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    Daily 4.12
Greg Steen

Parallel Worlds, Intricate Tiny Rooms Installed on Ceilings - 0 views

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    Creative Director of Google's marketing team is doing this thing, installing tiny rooms on ceilings. Odd and cool.
Simeon Spearman

Spotify teams up with Chevy to announce invites, not integration -- Engadget - 0 views

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    Invites in exchange for requesting info on Chevy Sonic
Greg Steen

Break Media and Sony Team to Make Ad Agencies Nervous | Digital - Advertising Age - 0 views

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    Sony liked the original, longer piece of web video, which portrays the hazards of running out of "skips" on your music subscription service, and asked Break for a 30-second cut. But it didn't say it was going to swap it in as a TV spot during the finale of "Jersey Shore," seen by an average of 6.6 million viewers a few weeks ago, and save itself at least a couple hundred grand in agency fees in the process.
Eric Payne

Rovi Buys Fanhattan to Pitch Startup's Fan TV Box to Cable Operators | Variety - 0 views

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    ""We believe the Fanhattan technologies and team will complement Rovi's advanced metadata, semantic discovery and predictive analytics capabilities to offer truly differentiated solutions to our customers," "
Ivy Chang

Lionsgate and Tribeca are launching a video-streaming service - 1 views

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    film studio Lionsgate and Tribeca Enterprises, the media company behind the Tribeca Film Festival, announced today they are teaming up on a new, subscription-based video-streaming platform. The service will be known as Tribeca Short List and is slated to launch sometime during the first half of 2015. You can expect a "prestigious selection" of movie content from Lionsgate, which will be curated by Tribeca with help from "leading voices in contemporary culture.
Ivy Chang

Gift Connect Wants To Replace Regular Ads With Gifts From Brands | TechCrunch - 0 views

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    Now called Gift Connect, the service acts like any other advertising platform, with brands looking to advertise and publishers who send those ads out to their audiences. However, the ads themselves are actually gifts from brands, and the publishers are sports teams, musical artists, or other affinity groups.
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