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After downloading the free Blippar app on iPhone or Android, customers were able to 'blipp' any ten-pound note in circulation by opening the app and holding their phone over the note. An animated Queen, and other members of the Royal Family, then appeared on the screen and voiced opinions on the latest football matters. The UK's central bank has now contacted the bookmakers insisting they withdraw the promotional campaign, a spokesperson confirmed: "according to the Bank of England we've broken the law."

While Shazam for TV has continued to grow, Shazam's music footprint still has a big affect on social TV. It's no surprise that many times users take out Shazam to uncover a song they're listening to on TV. Even for a recent WWE  episode there were over 1,000 tags, without any call-to-actions on TV. The most popular songs were:  "Voices," "Break the Walls Down," "Radio" and "I Came to Play," which are the entrance anthems for:  Randy Orton, Chris Jericho, Zach Ryder and The Miz, respectively. Additionally Shazam has shared with Lost Remote some of the most Shazamed songs during TV from June. British dubstep band, Nero, gained 100K tags since 7 June 2012 when the record was first used in the new ad campaign for HP dm 4 Laptop. Keeping with British acts Alex Clare's 'Too Close' gained 312K tags this month thanks to the record's inclusion in Internet Explorer ads. Some of these tags have been driven by radio, but generally we've seen that big spikes in traffic for 'Too Close' coincide with TV play. So far 'Too Close' has been tagged over 2 million times worldwide! Lumineers 'Ho Hey' scored 91K tags this month thanks to the inclusion of 'Ho Hey' in the new Bing commercial. Dire Straits 'Walk Of Life' gained 31K tags thanks to its use in a Burger King ad. TV shows also drove huge engagement this month. Suits (Caught A Ghost 'Time Go' was used and scored 12K tags) and Pretty Little Liars (The Strange Familiar 'Unwanted' 4K tags) both scored highly. The Middle East 'Blood' saw a huge rise in tags when HBO broadcast the film Crazy Stupid Love which uses the track. 'Blood' scored 29K tracks in June.

Flock is not just a brand new app; we see it as a brand new *kind* of app.  While most apps today jockey for our ever-dwindling time and attention, attempting to become one of the apps that we think about the most, Flock is different.  We designed Flock so you don't have to think about it at all.  You just live your life like you already do.  Spend time with your friends and family; take photos with whatever camera app you prefer.  There's no work for you at all, really.  Flock uses new battery-friendly location technology and sophisticated algorithms to magically know which of your Facebook friends you are with when photos are taken.  After you leave your group hike, or the night out on the town, or Thanksgiving dinner, Flock will check if anyone wants to share the photos they took and then bring those photos together into a single group album for everyone to enjoy.  And because most photos taken by iOS devices are geotagged, Flock can even work backwards in time from before you installed the app!  So if you and your friends and family install the app today, you'll likely unlock lost memories that were trapped on each other's phones for years.

But it's AOL's own properties the company aims to build up as a go-to premium buy for brand advertisers. Display revenue on AOL properties grew by 2 percent. The company is betting on premium ad formats such as its rich-media laden Project Devil units to entice brands to spend more. AOL reported that more than half of the advertisers who bought the ads in Q1 re-upped this past quarter. Armstrong admitted that last year the company's focus was not data-driven, and stressed the firm's renewed mission to ensure that data - meaning results-related numbers proving the value of buying AOL's ad products - is at the heart of its sales approach. People cannot leave the building without data, said Armstrong. Mobile and video ad revenue are key to future growth for AOL, said Armstrong, who said that last summer 75 percent of insertion orders included both platforms. Today, it's close to 100 percent, he said. The company reported that videos, video views, and video revenue rose at double-digit rates, though it did not break out revenues for video advertising.

The vast majority that clicked on ads was likely to take some action, including receiving a coupon (51%), research a product (49%) or making a purchase (46%). After coupons, ads featuring specific product searching, favorite brands, and location information were most likely to entice smartphone users to interact with them. When it comes to mobile platforms, the study found iOS users trumped Android device owners in ad responsiveness. People using iPhones and iPads were more likely to make a purchase than Android-based users. The findings, presented Monday at the IAB's Mobile Marketplace conference, were based on a survey conducted by ABI Research of 552 U.S. adults who use a smartphone with data service at least once a week, and 563 corresponding tablet users. The sample was split evenly by gender and covered those18 to 65+. The study also emphasized that mobile no longer means merely "on-the-go," with virtually all tablet and smartphone owners using their devices at home-the most common place for mobile activity. Tablets are viewed mainly as media consumption devices;  smartphones are considered "mission-critical" tools that 70% won't leave home without.

Nike's Jordan brand will try to own those real-time conversations through a program of promoted tweets designed to blend into the ongoing social discourse on Twitter. Nike is not an official sponsor of the 2012 Summer Olympics, July 27 through August 12, but it is seeking to capitalize on the Games indirectly. When the Team USA men's basketball team is playing, the Jordan brand will include spontaneous real-time comments about the game in its promoted tweets. These Twitter ads will also contain pre-planned brand content and links.

Nearly half, 47 percent, of tablet users say they engage with advertisements more than once a week. That's according to a recent report from the Interactive Advertising Bureau and its Mobile Marketing Center of Excellence. on the smartphone side, 25 percent of users said they have the same weekly engagement. Following ad engagement, 80 percent of smartphone users and 89 percent of tablet users take action, said the report. The "Mobile's Role in the Consumer's Media Day" report studied behaviors on both types of devices, finding each used devices in different ways.

"But before they can become global media brands, venture-backed video content providers need to earn revenue. Dublin-based BalconyTV, which showcases up-and-coming music artists, has nearly 32 million views but is exploring advertising, sponsorships and brand partnerships to capitalize on its massive following. "We'll probably bring a brand on board and advertisers in the short-term," said BalconyTV Chief Executive Stephen O'Regan.  "We need to get a lot of things right before we can reach our goal of becoming a large music brand globally." AwesomenessTV, meanwhile, is currently relying on advertising revenue it shares with Google but Terbeek said the earnings were "material" so far. But he added that larger opportunities including licensing content to third parties and big media brands exist down the road, not to mention potentially lucrative exit opportunities."

One of Bleacher Report's new YouTube offerings is dedicated to a year-round discussiOn of the NFL draft while another offers updates On the college recruiting scene. The weekly shows are made by veteran TV producers and promise to offer penetrating insight into topics like the "NBA's most notorious heckler" and "candid memories from current and former NFL stars On their draft experience." Another channel borrows from Bleacher Report's infamous "5 whatever whatever" formula and offers a daily round-up of buzzworthy stories hosted by minor MTV persOnality Desi Sanchez.

a klout for pinterest -- pinpuff ranks users on a 100-point scale. The metrics for the image-based site are similar to those on Facebook or Twitter, and include tracking the number of followers and activities like "pinning" and "repinning" images. also estimates dollar value generated by pins

One thing the study also reinforces is just how much advertisers are betting On Facebook: according to comScore's analysis, more than 15 percent of all U.S. Online display ads were "socially enabled," meaning they cOntained a message asking viewers to "like" or follow the brand or the campaign On Facebook. That's almost double the number of ads that cOntained those kinds of messages in November of last year, the report said. That kind of bet is what drove Salesforce to spend close to a billiOn dollars to buy Buddy Media, which specializes in managing Facebook pages and social campaigns.

"We have been working on the launch of this new truck for three years," copywriter and senior partner Bjorn Engstrom told us.  "It's very hard to reach truck drivers. You don't know what they read." They have limited media exposure while they're driving. But one thing is for sure: they most certainly aren't pinning pictures of spare tires.

Called "Crack the Case," the mini film takes viewers on a train through snowy Siberia, challenging them to complete several tests while dodging Soviet-esque villains. ... The adventure is a simple one that concludes by directing participants to Heineken's Facebook page; the beer company launched the campaign on Thursday.

"it presents fans with the options "get notifications" or "not now". Notifications, which first arrived last October, can be turned on later by clicking on the Like button."

Interesting, the super light apps apps are on a tear (just like we predicted;-) Even Instagram wants to be one.

The wireless carrier business model is based on expensive cellular data. If Wifi reaches near ubiquity why won't we all just switch to cheaper Wifi options? BTW 62% of all video on smartphones is done on Wifi today.

I'm not sure about cheaper, as opposed to reasoning of use. WiFi is incredibly ubiquitous in Europe, I would say in part because of the proximity of so many different countries. Imagine if your phone got exponentially more expensive to use between Georgia and Alabama (or if it just stopped working all together). I don't know how well this will play in the US beyond a physical space like the Stadium that's mentioned.

"McDonalds beacon case study (retail) 26 McDonald's franchises in Columbus, Georgia tested out iBeacon technology with its customers. Over the four week trial, the franchises were pushing special deals for McChicken Sandwiches and 10 piece Chicken McNuggets. The iBeacon powered promotions pushed McChicken Sandwich sales up 8 percent and Chicken McNugget sales up 7.5 percent. Based on the initial results of the pilot it looks as though McDonald's will continue to explore the technology for an additional 263 retail stores in the southeast. "Everyone is looking at their phones, millennials especially, and that's where we've decided to engage," Jack Pezold, a McDonald's franchisee of 40 years, said in a statement. Spotless beacon case study (enterprise) Spotless is an Australian owned and managed provider of integrated facilities management services. In 2014, Spotless partnered with Lighthouse to build and deploy a custom workforce management solution with the goal of reducing litigation claims in the commercial cleaning service line. The solution allowed Spotless to understand when cleaning KPI's are missed in real-time and produce employee location reports that can be used as legal defense against slip and fall litigation claims in shopping malls. Spotless has also been able to optimise their workforce and reduce operating costs by analyzing Lighthouse powered heat mapping of employee movements. The solution has been so successful that Spotless are extending the capability across other service lines including facilities management, security and maintenance. Read the full case study here. Pause Fest beacon case study (events) Pause Fest is Australia's premier digital event, aimed at supporting and showcasing the best in creative and tech from Australia and all over the world. In 2015, Pause Fest partnered with Lighthouse to deploy a network of beacons that delivered proximity based content and experiences to attendees, while enabling real-time event analyt

Not trends related, just a good read. Particularly the part about the OniOn.

directv is bringing the NFL to PCs and mobile NFL Sunday Ticket To-Go add-on mobile apps for iphone, android, blackberry, windows mobile, palm pre, web browsers on PC and Macs, and iPad only available to DirecTV subscribers, its $50 for a one time fee or $10 a month for five months daily 8.3