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Simeon Spearman

The New York Times: 500k Paid Subscribers After Year One - 0 views

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    As of Sunday past, The New York Times said it had around 454,000 paid subscribers to its various digital packages, e-readers and replica editions of The New York Times, as well as the International Herald Tribune (IHT).
Ivy Chang

Mercedes-Benz: QR Code Trophies | Digital Buzz Blog - 0 views

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    cool idea to help create buzz around new prototype cars.  cars are wrapped in QR codes and people have to scan 4 different QR codes for a chance to win a trip to the world premiere unveiling the new A-Class
Paulette Chafe

NBC News' Social Play to Grow Viewership - 0 views

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    Social media is now affecting the way that consumers watch television programs, with many publishers finding heaps of conversation regarding TV shows going on while the programming is broadcast. NBC News is trying to take this conversation to a more controlled environment, with the launch of a new digital platform to connect viewers live during broadcasts.
Ivy Chang

Hulu Has a New Look, and It's Beautiful - 1 views

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    Hulu just launched a new design for its site, incorporating much larger cover art and more personalized content for its users.
Ivy Chang

YouTube Launches 2012 Elections Hub, Will Live-Stream Conventions For The First Time - SocialTimes - 1 views

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     YouTube Elections Hub, a one-stop shop for election news featuring coverage from eight different news organizations.
Simeon Spearman

'WSJ' rolls out WSJ WorldStream | Ancillary Revenue | Media Business - 0 views

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    "New York-The Wall Street Journal has introduced WSJ WorldStream, a news platform for short-form videos shot with smartphones by journalists from the Journal and Dow Jones & Co. WSJ WorldStream, which is debuting in conjunction with the Republican National Convention in Tampa this week-builds on WSJ Live, the Journal's online-video initiative. The videos from WSJ WorldStream will be embedded in stories on WSJ.com and integrated into the Journal's daily live video programming. WSJ WorldStream is also available as a free Web app."
Abeeda Mahboob

MediaPost Publications Levi's Goes 'Forth' On Flipboard 09/10/2012 - 1 views

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    Levi's is putting a new twist on its annual fall "Go Forth" campaign with a glossy virtual spread in social newsreader app Flipboard. The effort introduces a new ad format that Flipboard calls a "brand magazine," which combines all the images, content and social elements tied to a campaign into a single channel in the iPad app.
Simeon Spearman

Step aside Arduino, TinkerForge is the new sheriff in mod-town (video) -- Engadget - 0 views

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    New alternative to arduino: tinkerforge
Rebecca May

Twentieth Century Fox Promotes New Movie Using Shazam @PSFK - 1 views

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    New Chipmunks movie exclusive content
Rebecca May

Ford's New Interactive App Created To Sneak Peek 2013 Fusion Sedan @PSFK - 0 views

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    App has driving courses, video interviews with designers and engineers, AR feature that shows 3D model of new Fusion whent he app is pointed at a Ford logo
Simeon Spearman

Jack Dorsey: Twitter seeing 3 to 5 percent engagement on Promoted Tweets and Trends | VentureBeat - 0 views

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    Dorsey also spelled out that Twitter's primary objective is to become something so simple that the whole world can use it to consume information and find breaking news. Consumption and news discovery, not the act of tweeting, he said, is becoming an increasingly popular way for people, especially non-Twitter members, to discover information.
Ivy Chang

Facebook Begins News Feed Ads Rollout | ClickZ - 1 views

  • Since people can see marketing messages from both Pages they have and have not Liked elsewhere on Facebook, we want to make it clear that marketers can only pay for stories to be featured in your News Feed if you have explicitly liked the Page,
Simeon Spearman

Analysis: Pew study shows paywall lessons apply to digital dollars for tablet users | Poynter. - 0 views

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    News consumption on tablets
Simeon Spearman

MediaPost Publications Seven Rituals Of The New Shopping Superhero 11/09/2011 - 0 views

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    1. Shopping around 2. Shopping as a sport 3. Reading labels 4. Demanding convenience 5. Enlisting new support 6. Expecting more from retail 7. Putting the calendar to work
Rebecca May

Learn What Facebook Friends Like With New Application - 0 views

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    New app for recommendations looks at what your friends and friends of friends like in a particular location
Rebecca May

J.C. Penney's Risky New Pricing Strategy - Businessweek - 0 views

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    new price structure launches today. also talks about apple-like "town square" to come soon
Simeon Spearman

Facebook's New Advertising Model: You - Forbes - 0 views

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    New display ad units coming up?
younginlee

Verizon and Redbox details new video streaming service | Ubergizmo - 0 views

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    we said that Verizon and Redbox were teaming up to release a new video service that could rival Netflix. We also said that the yet to be announced service will be introduced sometime in the second half of this year. But it looks like the time is ripe for Verizon to unveil the said service. Finally it's got a name - Redbox Instant.
Simeon Spearman

In-app advertising set to hit $7 billion by 2015 | Mobile - CNET News - 0 views

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    Mobile applications will drive serious growth in mobile advertising in the coming years, according to a new study. Juniper Research reported today that in-app advertising will hit $2.4 billion by the end of the year. By 2015, that figure will soar to $7.1 billion. In-app advertising is widely viewed as the key to success for developers in the coming years. Mobile users are becoming increasingly loath to pay too much for applications, driving prices down. In-app advertising can help soften the blow of charging so little for an expensive app.
Simeon Spearman

Exclusive: Shazam launches partnership with WWE, reveals TV music data - 1 views

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    While Shazam for TV has continued to grow, Shazam's music footprint still has a big affect on social TV. It's no surprise that many times users take out Shazam to uncover a song they're listening to on TV. Even for a recent WWE  episode there were over 1,000 tags, without any call-to-actions on TV. The most popular songs were:  "Voices," "Break the Walls Down," "Radio" and "I Came to Play," which are the entrance anthems for:  Randy Orton, Chris Jericho, Zach Ryder and The Miz, respectively. Additionally Shazam has shared with Lost Remote some of the most Shazamed songs during TV from June. British dubstep band, Nero, gained 100K tags since 7 June 2012 when the record was first used in the new ad campaign for HP dm 4 Laptop. Keeping with British acts Alex Clare's 'Too Close' gained 312K tags this month thanks to the record's inclusion in Internet Explorer ads. Some of these tags have been driven by radio, but generally we've seen that big spikes in traffic for 'Too Close' coincide with TV play. So far 'Too Close' has been tagged over 2 million times worldwide! Lumineers 'Ho Hey' scored 91K tags this month thanks to the inclusion of 'Ho Hey' in the new Bing commercial. Dire Straits 'Walk Of Life' gained 31K tags thanks to its use in a Burger King ad. TV shows also drove huge engagement this month. Suits (Caught A Ghost 'Time Go' was used and scored 12K tags) and Pretty Little Liars (The Strange Familiar 'Unwanted' 4K tags) both scored highly. The Middle East 'Blood' saw a huge rise in tags when HBO broadcast the film Crazy Stupid Love which uses the track. 'Blood' scored 29K tracks in June.
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