"Boutique Agencies Are Helping Make High-End Brands More Approachable by Shifting Strategy From Glossy Magazines to Digital, Social Media"
Also discusses how fashion Brands tend to be a reflection of one person's vision and that person wants a similarly singular partner on the agency side.
VenueSeen aims to offer brands notifications when people are talking about them or taking photos of their stores, enabling them to make timely interactions with fans and potential customers.
Under Armour, a sporting goods company that has traditionally been more successful selling to men, has launched a multifaceted fall campaign in what the brand is calling its biggest female-focused initiative yet. It's running static and rich-media ads on Facebook, Twitter, Hulu, MTV.com and women's lifestyle site Fitsugar.com.
Brands across several industries were reviewed and measured based on their mobile Web sites, mobile apps, mobile marketing as well as innovation and integration.
dove posts daily questions for people to answer via twitter -- screen will project people's responses. dove brand ambassadors will give out gifts relating to the question.
for v-day, they will ask a diff question and give out white tulips
Volga Verdi is a California-based fashion brand that offers its customers discounts depending on the number of friends, followers or fans they have on popular social networks.
connect brands with the most influential users on Instagram - with the end goal of creating opportunities for influential users to increase a brand's presence on the platform, those users will then be compensated for their efforts