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Simeon Spearman

Skechers, American Eagle find novel ways to 'tech-ify' their brands | JWT Intelligence - 0 views

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    Tech-y brands
Emily Knab

NCR to sell DVD rental machines to retailers | RetailCustomerExperience.com - 0 views

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    vendor that is selling kiosks that brands can skin with their own branding
Greg Steen

How the Recession Changed the Luxury-Advertising Landscape | News - Advertising Age - 0 views

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    "Boutique Agencies Are Helping Make High-End Brands More Approachable by Shifting Strategy From Glossy Magazines to Digital, Social Media" Also discusses how fashion Brands tend to be a reflection of one person's vision and that person wants a similarly singular partner on the agency side.
Ivy Chang

Infographic: Why People Follow Brands | Digital Buzz Blog - 0 views

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    stats on why people follow brands
John Rich

Where brand content goes next | Digiday - 0 views

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    Great article that Jerry found on OTT.
Jinah Kim

How Kellogg Used Social to Sell Crackers | Digiday - 0 views

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    Could be interesting basis for social post. How low involvement consumer brands use social to generate sales.
Paulette Chafe

Askmen branded content - 0 views

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    couple of good examples of branded content
Ivy Chang

Platform tells brands when customers are talking about them | Springwise - 0 views

  • VenueSeen aims to offer brands notifications when people are talking about them or taking photos of their stores, enabling them to make timely interactions with fans and potential customers.
Abeeda Mahboob

Fitness Brand Targets Women on Facebook, Twitter, Cable TV | Adweek - 1 views

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    Under Armour, a sporting goods company that has traditionally been more successful selling to men, has launched a multifaceted fall campaign in what the brand is calling its biggest female-focused initiative yet. It's running static and rich-media ads on Facebook, Twitter, Hulu, MTV.com and women's lifestyle site Fitsugar.com.
Rebecca May

Real Simple: Pinterest Drives More Traffic For Us Than Facebook | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age - 0 views

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    Brand using Pinterest
Ivy Chang

Sephora is most competent in mobile among prestige brands: study - Mobile Commerce Daily - Research - 0 views

  • Brands across several industries were reviewed and measured based on their mobile Web sites, mobile apps, mobile marketing as well as innovation and integration.
Rebecca May

Are Sponsored House Parties The Future Of Retail? @PSFK - 1 views

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    Host a party and they send you a free party pack from different brands and ask you for feedback
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    we met with them last year.
Ivy Chang

Oscar de la Renta to Launch F-Commerce - Digital - Media - WWD.com - 1 views

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    first luxury brand to launch a commerce experience that doesn't require leaving facebook.
Ivy Chang

Engagement Brand Advertising, Brand Engagement, Brand Awareness, Increase Purchase Intent, Engagement Advertising | SocialVibe.com - 0 views

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    anyone heard of them?  may be worth looking into
Ivy Chang

Dove erects Valentine's Day 'tweet screen' - Brand Republic News - 1 views

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    dove posts daily questions for people to answer via twitter -- screen will project people's responses. dove brand ambassadors will give out gifts relating to the question. for v-day, they will ask a diff question and give out white  tulips
Rebecca May

Fashion brand offers discounts based on shoppers' social influence | Springwise - 0 views

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     Volga Verdi is a California-based fashion brand that offers its customers discounts depending on the number of friends, followers or fans they have on popular social networks.
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    Twitter users, for example, get a discount of USD 7 if they have between 20 and 200 followers, or USD 15 if they have more. 
Rebecca May

How Will Instagram Monetize Its Platform? @PSFK - 1 views

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    connect brands with the most influential users on Instagram - with the end goal of creating opportunities for influential users to increase a brand's presence on the platform, those users will then be compensated for their efforts
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