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Yeastie Boys -- new beer called Digital IPA that has a label with a QR code directing drinkers on how they can make their own version of the beer

"William Gelner, executive creative director at 180LA, the agency behind the campaign, told Adweek, "For many, social media has become a way to brag or show off.  From posting images of expensive  meals or wine they've had to exotic vacations they're on, this is an epidemic, and it's running rampant.  This is weird, considering the economic climate we're in.  Mitsubishi, a car with great design but at a more down-to-earth price, felt compelled to make a statement in-line with their brand ethos." When you head over to MitsubishiUnpretentious.com you'll be redirected to the Mitsubishi Facebook page, where a photo from your most pretentious friend will get mowed down by the Outlander Sport.  You can then watch as Mitsubishi analyzes more of your most pretentious friends and mows them down too."

find the perfect seatmate based on your social media profile

Pew breaks down info on Haiti mobile donors

Texting on the decline?

Uses Kinect's PrimeSense 3D sensors so you can virtually try on clothing in your home

Vote and share your choices on Facebook

bar codes on kids menu's 

iPad iAd by Hilton that takes users on virtual tours

radio shack has a facebook campaign that lets users upload "so wrong" gifts.  every week, RS will select one "so wrong" gift and make it "so right"

Friskies Plus Playhouse! Users can operate four fully movable and zoomable cameras and "play" with actual cats in real-time on Friskie's Facebook page.3-6pm until February 19th. Goal is for the 10 cats to be adopted and raise awareness of pet adoption in general

Among those turning to smartphones or tablets to track the games, online browsers will trump application usage on both devices. Of those using a smartphone who will follow the Olympics, 77 percent will tune in using a browser while 63 percent will use an app for updates. Among tablet users, 80 percent will use a browser and only 58 percent will utilize apps.

Two-story set installed during the Mercedes-Benz Fashion Week lets users try on Barbie's outfits in an AR mirror

19% on average of those exposed to an RFI ad in the 18-to-49 demo took advantage of an offer

Unaided recall was also up 101% for brands sponsoring polling and trivia opportunities on-screen within a program. Canoe is looking to offer networks a platform to give viewers a chance to participate, where an advertiser could be attached.   Read more: http://www.mediapost.com/publications/article/168080/rfi-ads-up-engagement-for-interactive-tv.html?edition=43659#ixzz1n21WCXMA

 Volga Verdi is a California-based fashion brand that offers its customers discounts depending on the number of friends, followers or fans they have on popular social networks.

Twitter users, for example, get a discount of USD 7 if they have between 20 and 200 followers, or USD 15 if they have more. 

Anyone who unlocks the badge will be entered in a sweepstakes for a year of free burritos (one per week). Ten runners up will get a burrito party for ten of their closest friends. Each check-in above the three required to earn the badge counts as an additional entry to the sweepstakes

"The amount of data we can collect from digital interactions by consumers is staggering, and making sense of it can seem daunting. This needn't be, though. You simply have to know which data are most relevant and how best to use them. With that in mind, here's a quick primer on how to use data to drive your digital strategy."

Personalize website homepages for each viewer through interest graphing technology Gravity's technology graphs your interests and then organizes website content based on what you're most likely to be interested in viewing.

receipts that print out recipes based on what you bought

Twitter buys first TV spot during Nascar coverage on Sunday.