In a contest running through Nov. 20, participants will follow clues from their Scvngr app or cell phones via text message to complete a series of location-based challenges. The more challenges they meet around their city, the better chance the consumers have to win a free car.
Detour was built to make automated, location-aware walking tours available to users. But unlike most walking tours, which shepherd travelers through typically mundane tourist traps, those included in Mason's app are more like moving stories that lead listeners through off-the-beaten track shops and alleys.