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During CW commercials, users can use the Shopkick app o to get rewards for retail stores like Old Navy and Target. 

Activated by gestures, touches and movements, visitors can be trigger different sounds such as "athletes' heartbeats, shoes squeaking, arrows hitting a target, etc" which will then be synced up to remix Mark Ronson's "Anywhere in the World." But for what purpose is Coca-Cola doing this? The company's official statement: The visionary pavilion has been inspired by Coca-Cola's global campaign for London 2012 - Move to the BeatTM - that aims to connect young people to the Games by bringing together their passions for music and sport. The pavilion forms part of Coca-Cola's Future Flames campaign for London 2012, which aims to recognise and reward the best of the nation's youth and shine a spotlight on emerging talent to inspire other young people to pursue their passions.

Flimmer's preliminary homepage includes the tagline "Earn Per View", and local media reports have quoted the company as saying it is "the first film portal where the user is rewarded for paying attention to the trailer". It all sounds a bit confusing, and Flimmer's press spokesman wasn't available for comment, so we'll just have to wildly guess that it's some kind of breakthrough in the evolution of the content industry. Or not.

Macy's was one of the first retailers to roll out Shopkick's mobile rewards program, and now two years later, it is finally rolling out the technology to all 800 of its stores.

"Surprise and delight" plays off the principle that a dollar bill is always worth more when you find it crinkled up in an old pair of pants. At Best Buy, surprises havetaken the form of movie premieres and exclusive shopping invites that the company extends on Black Friday.  If you're a Robert Pattinson fan, you probably would have liked to have been one of Best Buy's most-valued customers when, out of the blue, the retailer invited a handful of top shoppers and their family members to an exclusive preview of "Twilight Eclipse."

-A brand's e-commerce website typically gets more visitors than its Facebook page. -Facebook commerce shouldn't be narrowly defined as storefronts. Instead, it encompasses other activities, such as loyalty programs and rewards. -And commerce on Facebook is still in its experimental stages.

vending machine rewards people with coke for completing dancing tasks -- powered by kinect