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These two bears will react in real time to the SuperBowl. Even Coke's tv spot will change based on who's currently winning the game. They don't expect people to watch for 4 hours, but to go back and forth. You could send a friend a reaction to a certain play

statistics on tablet usage.  

30-second spot as "trailer for deeper branded digital experiences"

But in the last several months, AT&T has been reducing the number and length of calls to its call centers by relying on so-called smart videos from New York City-based SundaySky. The videos are personalized tutorials that are built on the fly using pre-scripted clips mixed with the subscriber's own data. The system works off a video template that incorporates visual elements, narration and integrated information from a user's account. Users end up seeing a video bill that addresses them, acknowledges their recent account activity and leads them through their biggest billing questions.

And the talk is more than just about launching a Web show. Rather, Twitter is said to be aiming towards changing the way people consume and discover media. "We're talking about building content on top of Twitter," said another industry insider. "That's a big deal." Twitter wouldn't be developing the content, but would instead serve as a distribution vehicle and advertising middleman. Besides looking to shake up the media space, Twitter has a more obvious motivation for getting into the series game. It regularly sells out of inventory for its core ad units like Promoted Tweets. "Right now, they are leaving money on the table," said one source.

Most noteworthy of all, Johnson announced JCPenney's plans to completely change the checkout experience at stores. Using advanced Wi-Fi networks, mobile checkout, RFID (radio-frequency identification) tracking systems for goods, and all sorts of self-checkout possibilities, JCPenney will get rid of cashiers, cash registers, and checkout counters, the staples near the exits of virtually every store, as soon as 2014.

"News and magazine apps are a segment where the momentum is likely to shift towards the Web within the next two to three years," noted senior analyst Aapo Markkanen. "Since news and media content already account for a large share of smartphone usage and are likely to play an even bigger role in later adopters' usage, changes in this segment alone will make subscribers on average download fewer native apps." The next wave of smartphone owners in mature markets like the U.S., Western Europe and Asia will download fewer apps than the first one-third of mobile consumers who bought smartphones, according to the report on mobile app storefronts. At the same time, ABI expects that in the games and utilities categories, the mobile Web will probably never catch up with native apps, due to the difficulty in matching the user experience. ABI's outlook on the future of apps appears at odds with a separate report released Tuesday by Strategy Analytics, which maintains that the emergence of HTML5 won't put much of a dent in the app economy. Instead, it predicts the Web programming language will lead to the spread of hybrid apps that combine HTML5 with native APIs (application programming interface) to harness the best of native and open standards.

It's like Pinterest for Lady Gaga. Apparently they have a lot of activity, I think the insights around how it could change engagement is good.

Facebook changes turn it into a more effective CRM platform, but brands need to pay attention.

Discusses the power of social in changing things (bank of america, go daddy, netflix, and armani)

The kids' e-book market is still nascent, with e-books making up just about three percent of children's book sales. That could change now that Scholastic, the world's largest children's book publishers, is digitizing the majority of its list and releasing an e-reading app.

Weak signals of change within social among millennials/teens - I see Tumblr becoming more important to this in the future

IPv6 new launch 

 DoSomething.org is a platform that mobilizes teens to effect social change without needing. Issues range from recycling to teaching senior citizens how to use the Internet to bullying.

instagram competitor EyeEm Key advantages:  1. Tracks photos you like and creates a personalized photo feed that changes along with your interests 2. Network not based on friends but rather shared interests 3. Location feature "Around Me" lets you see photos that were taken wherever you are 4. Does not constrain photos to Instagram's square format

"The good news about hashtags on Facebook, from analytics company Simply Measured, is that 20 percent of posts by Interbrand 100 brands, or the top 100 global brands, are using them. The bad news: Simply Measured saw no "measurable change" in the performance of posts with hashtags and those without."

With the shift to OTT, does it matter?

Japanese researchers have unveiled the AquaTop display, which consists of a screen projected onto the surface of water, controlled by interacting with the liquid. The creators engineered the system to use the water surface as an integral part of its control - for example, one action is carried out when users dip their fingertips to interact with a screen object, and another when they approach the item from underneath the water. On-screen items also react to the movement of the water, meaning that they can be moved or changed by simply disrupting the surface with a splash, or scooping up the water and placing it elsewhere.