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ESPN reached nearly three in four American men with its TV and digital properties in February. The data also shows the brand reached close to 60% of all adults. The totals come to 85 million men (72%) and 136 million adults (57%). The data is from Project Blueprint, a five-screen measurement initiative that ESPN is undertaking along with Arbitron and comScore.

Watch your media on every single screen, across platforms, and now operating systems.

"These 240 Hz panel sets have a 1080p AQUOS LED display, and built-in Wi-Fi, as well as Sharp's SmartCentral connected TV hub. They support HTML5 and Flash, so it's kind of like surfing the web on your computer. Along that same line, a multi-screen experience will let you watch TV and browse the internet at the same time."

"According to their writeup, Disney has partnered with a company called Jaxx to create a line of toys that can be recognized by phone or tablet apps, then trigger animations based on Disney's movies or other properties. In the example seen by Reuters, pointing an iPad camera at a set of Little Mermaid-branded bongo drums will cause the crab Sebastian to come on-screen and perform a song by "playing" them. Specific animations could also be used to sell the products in stores, like an animated Tinkerbell who flies out of her box when shoppers look at her with a smartphone camera."

"Clarity, a division of Plantronics dedicated to making communication devices with amplified audio for those with impaired hearing, has teamed up with a company called ClearCaptions, which provides text transcription captioning services for phone calls to create the Ensemble. The Ensemble packs a one-two punch for people who have trouble hearing: It provides sophisticated amplified audio like a hearing aid, and real-time text captioning of the ongoing conversation on a seven-inch screen."

acess additonal info about super bowl ads, display stats about game, links to beyonce's songs

"Think touchscreen, without touching the screen - this is virtual touchscreen."

It was a long-time coming, but last week we reported that UK-based second-screen app Zeebox finally launched in the US, where it has teamed up with a slew of broadcasters - 30 in total, including Comcast Cable, NBCUniversal, HBO & Cinemax Now, however, it seems that media behemoth Viacom is also backing Zeebox.

"Zeebox does not sell any advertising itself; instead, its network partners work with agencies and advertisers to sell second-screen ads and Zeebox takes a cut. For now, the Zeebox app works only with live TV -- not DVR content. The app identifies live TV programming using a combination of video fingerprinting, audio content recognition and closed-captioning information."

"Using addressable ads, marketers can predetermine the type of consumer who will see their commercials. In this case, Allstate is taking consumer data widely available from firms such as Experian, Epsilon and Axicom, along with subscriber information from Dish and DirecTV, and using all this to pinpoint renters. In other words, if the subscriber is a homeowner, the commercial is not supposed to appear on the TV screen. By using both DirecTV and Dish, Allstate's new-technology commercials will reach about 15 million households."

Periscope viewers can report comments as spam or abuse which will cause the individual comment to disappear from their screen immediately, and will prevent them from seeing other messages from that same person during the broadcast. As a result of being flagged, Periscope will then randomly select a few other viewers to vote on whether or not they also agree the comment is spam or abuse or if it looks okay.

The remote control must die; but what's next? One company at the apex of that question is Philips, which, unbeknownst to many onlookers, already makes remote controls for an array of TV makers, set-top box vendors and pay-TV operators like BSkyB. Philips now offers its own Wiimote-like gesture stick to screen makers like HP; (NYSE: HPQ) a motion-sensitive, qwerty-equipped uWand; candybars with integrated laptop trackpads and, yes, plain 'ol candybars for internet TV operators who still want them. All of this means the TV input segment is about to embark upon the same kind of innovative period of disruption and competing standards that the TV space is now wrestling with and which the internet itself before it first unleashed.