Group items matching

in title, tags, annotations or url

facebook is teaching marketers how to reach their audiences on the platform with their media page, shows best practices, based on analysis of 100 top media sites using fbk plugins daily 7.27

news site that integrates community bloggers, facebook, twitter, flickr, foursquare, allows crowdsourcing of stories- readers can add missing info, feeds specified based on readers location

examples of socially enhanced communities- get to know your neighbors, design your community, report whats going on in the community interesting take on local- not just local businesses, but communities as a whole being enhanced by technology

stats on how teens and kids are all over mobile daily 7.16

standardization effort named UltraViolet that would enable viewing of digital movie files on any platform (there are restraints on some files by companies like apple) daily 7.20

twitter will start selling placements in lists of "who to follow" based on the user's interests expressed on Twitter daily 9.27

Article discuss how food marketers are really trying to push "Likes" on facebook to earn coupons and incentives.

Truth in political social ad campaigns on twitter. Could have interesting implications on whether an algorithm could determine the honesty/authenticity of a brand.

Interesting perspective: consumers could begin purchasing games knowing they're buying the platform/creative assets and that they will have to make micropayments for shorter-form content. Already being done with DLCs on major titles, but it could alter the way people think about the games they purchase.

app that uses flash... on the iphone?! say wha?

Include info on the other similar app, that sold a lot in the first week.

Weekly 11.11

To enter, consumers simply have to snap a picture of the special Coors Light SnapTag, which is found on product packaging, in-store displays, out-of-home advertising, digital ads and other branded materials, and send it in via their phone's standard messaging capabilities. The program is supported with banner advertising on NFL.com and Facebook. Out-of-home advertising appears in locations such as bus shelters. "The target demographic of the campaign is males ages 21-28," said Ryan Lindholm, Chicago-based client partner at Razorfish. "Razorfish identified that Coors Light could take advantage of the SnapTag's ability to maintain consistent branding while also implementing promotional variations with a change of the SnapTag Code Ring."

Google recently launched an interactive chart that shows you patterns of word usage over history.  Really cool and kind of addictive.  This is one take on it; think we should cover it from some angle whether or not this is the right article.

Nice article on the phasing out of caps lock - historical perspective on why it was useful and why it no longer is.

So while clients may think "WE SHOULD CREATE A SNOW DAY APP" - here's a good example of how we should probably just by into an ad network like the one on AccuWeather.

Located in the storefronts of two Starbucks, one in Vancouver and one in Toronto, the user guides a creature of their choosing (hummingbird, dragonfly or butterfly) on an adventure to find all the ingredients unique to each of the three Tazo teas currently being promoted by Starbucks.

Implications are two-fold: Advertising on Twitter will be more expensive; but if Twitter starts trying to maximize profit, they could run more than 1 promoted trend per day based on region, etc.

Video case study of Greek chocolate company campaign on Facebook

The company is an ad-matching service that's based on the idea that people will sit through Web video ads to get a reward like a coupon or discount from the brand.  Founded in 2009, AdGenesis is announcing today that it has linked up with newspaper insert Parade, which it hopes will be the first of many publishers to white-label the service. The way it works: The consumer signs up for the service on Parade.com, where it's called Parade Video Rewards. When she meets the criteria of a participating advertiser based on buying habits she's shared, she gets an e-mail containing a link to the video ad (typically a 15- or 30-second ad) on the host's site. once she verifies that she's watched the ad, she gets a reward, at which point the advertiser is also charged. The partner site gets traffic and a cut of the ad revenue.

It might not work better on Verizon It might be slower on Verizon Current iPhone is almost obsolete not good for international travel AT&T will be doing promotions

Interesting spin on how to get fans to like a page.  Could review the Guiness "Likes" and do a write up on that.