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in title, tags, annotations or urlStarz integrates 'Boss' Facebook fans in amazing video trailer - 0 views
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Learning from the viral success of the interactive Facebook horror video, Take This Lollipop, "We worked with BLT & Associates, BLTA - they were the creative technology group that built it," Dwyer explained. "We worked internally on footage and our social agency Edelman, made certain elements like the newsletter and buttons and some tools that were in it," she added. BLT has also worked on Dateline Chatline and A&E's Coma. Starz didn't just take a trailer and throw a few interactive elements into it. They put tons of resources into developing and producing the experience. Dwyer shared the following details with us to explain how it works.
mmmm....baked bus stop potatoes - 0 views
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Like a giant, digital scratch 'n sniff, there is an outdoor campaign in England for McCain's "ready baked jackets" that emits the smell to entice consumers. At bus stops, users can push a button and a light will 'heat up' a large image of a potato and produce the delicious smell, and a coupon for the product. Created by JCDecaux, posterscope, and BMB Creative.
Mobile Will Grab TV Advertising's Crown | TechCrunch - 0 views
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"If these are really the dimensions that matter, why are mobile ad rates so low? This is simply an issue of time and of product and market development. The market is still illiquid and sub-scale, and great ad products haven't had time to develop. I don't know what the new mobile ad products will look like yet, and they won't be one-size-fits-all. But to be great they'll need to act like "content" in the context of an app and will need to be interactive and "push-button remote control" simple."
Short Film by Target Draws Big-Name Talent - NYTimes.com - 1 views
MediaPost Publications Real-Time Web Turns Consumers Into Impulse Buyers 05/28/2013 - 1 views
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Some 22% of girls surveyed said they tap on the ad in mobile app just to view it, while 56% tap on an ad when it's for a product that interests them. Some 53% of tweens would share a cool product with their friends. Of those, 58% said they would share products they love with friends in person, and 42% would share things by sending a text or with an in-ad share button.
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