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in title, tags, annotations or urlLinkedIn Takes Groups To The Next Level With Likes, Follows And More - 0 views
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adding new functionality to its Groups feature
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making threaded conversations within groups similar to face-to-face professional interactions by removing the wall between original remarks and off-site content such as news articles. You can share links on Groups the same way you would on the homepage. And your profile picture will now be attached to any comment you make on a group, personalizing the experience.
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You can also now roll over the images of the last three participants on any thread to see comment previews
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CoupRecoup: A Craigslist For Reselling Groupons - 0 views
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Today sees the launch of a new startup that’s doing just that: it’s called CoupRecoup, and it’s looking to become a sort of secondary market for deal sites, allowing users to sell off the coupons they’ve purchased but don’t think they’ll get around to using.
The New England Patriots Recruit SCVNGR To 'Help Vince' Wilfork - 0 views
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You see, starting today the Patriots are running a large-scale Help Vince campaign across New England as the team looks to engage its fans in the offseason. And to do that, it’s turning to SCVNGR to power an array of Patriots-themed location based challenges, badges, and treks as users vie for prizes, which include a grand prize lunch with a member of the Patriots squad. The Patriots will be promoting the ‘Help Vince’ campaign across New England with TV spots, billboards, and more. You can see the team’s site dedicated to the campaign here.
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SCVNGR CEO Seth Priebatsch says that the service can offer more customized experiences than competitors like Foursquare — where Foursquare simply offers badges, SCVNGR can prompt users to take a photo wearing Patriots gear, or complete a more engaging task. The Patriots can treat the ‘Help Vince‘ challenges as a sort of standalone, Patriots-themed game on SCVNGR; it would be harder to do that on competitors’ platforms.
Europcar: Crush Hour Campaign Case Study | Digital Buzz Blog - 1 views
Bain: 80% of Twitter engagement is link clicking - Fortune Tech - 0 views
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When it comes to Twitter advertising, Bain says Twitter 80% of Twitter engagement consists of people clicking on a Tweet, while the remaining 20% is a Retweet or a Tweet. He thinks those are powerful signals, particularly if a user Retweets an ad: in doing so, they've transformed it from advertising to content endorsement. Case in point: two of the top 5 Tweets of all time are actually ads from McDonald's (MCD) and Disney (DIS) -- the others include Stephen Colbert's Tweet about the BP (BP) oil spill and Barack Obama's victory Tweet, "Yes we did." And when Volkswagen decided to unveil the new Beetle exclusively on Twitter, the auto maker saw a 52% engagement rate, which Bain says may have been the first time in digital advertising that "you were a minority if you didn't click the ad."
auto connected car news | Delphi 99% self-driving Audi finishes with no speeding - 0 views
Macron unveils US$8.8b French auto rescue, champions electric cars - CNA - 0 views
Volvo Starts Its Engine on Pinterest Campaign | ClickZ - 1 views
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In the new promotion, Pinterest users who create a pinboard named "Volvo Joyride" through September 26 and pin the Volvo model S60 T5 AWD along with their favorite road trip destination, stops, attractions, outfits, songs, and other items that make up their ideal trip will be entered to win one four-day lease of the aforementioned car. Winners receive additional road trip perks, including a two-night hotel stay and gift cards for gas, food/beverage, clothing, and music.
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