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This idea has applications outside of sports as well. You'd be able to gauge, in real-time, the popularity of a show (or whatever "score" metrics could be created). 

daily 1.25

Companion app for the UEFA Champions League. Users can predict what will happen within the next 30 seconds to win points.

Daily 5.4

The company provides an unusual 3D video rendering capability it calls "free dimensional" or freeD™ video, according to Intel. While the technology could potentially have a broader usage than sports broadcasting, it has been used to-date to enable fans to get a 360 degree view of key plays and was particularly useful at the NBA All-Star Weekend recently where it was on display for the popular Slam Dunk contest.

The division between the activities you do outside with balls and those indoors with mice is narrowing by the day. Not content with invading the realm of traditional broadcasting, eSports is now getting its very own daily recap show that'll mirror the format of ESPN's SportsCenter. Machinima is launching Inside eSports, which will air seven days a week and show off news and analysis from the world of electronic gaming. Unlike ESPN's offering, Inside eSports will be an online-only affair, which will broadcast on Go90, Verizon's nascent video network. It'll begin broadcasting in May, although you won't see many commercials and advertising for it until June -- presumably to give producers time to iron out any kinks.

Google's latest Chrome Experiment aims to make playing a computer game more like playing on a console in front of the TV. The company announced the Chrome Super Sync Sports game this morning. Once you get it all set up, you'll be able to use your smartphone or tablet as a game controller and watch the action unfold on your computer screen.

""Adidas received the largest week-over-week percent change (+354%), according to Bluefin. "This could be due to the number of ad airings they had this week - 123 airings of 3 creatives - vs last week, when they only had 23 ad airings," they further explained. "114 of the airings this week were of the new Adidas Basketball D Rose commercial," leveraging a celeb for social TV chatter. Here's further commentary from Bluefin and the commercial chart. The top 3 most tweeted-about brands were Subway (5.5K), the movie Paranormal Activity 4 (4.4K), and Adidas (4.3K). As we already know, celebrity figures help build social TV buzz, and sports is no exception. 63.4% of the comments about Adidas mentioned the D Rose commercial. Here's one example tweet. You may have noticed that Old Navy, the #1 brand on last week's chart, isn't on this list at all. As mentioned in last week's post, Old Navy had run two musically-themed creatives a total of 394 times. This week, Old Navy only ran one creative, but it aired a whopping 625 times. The big drop in conversation may be due to "ad-wear," when viewers get tired of seeing the same commercial over and over. Also, the Old Navy commercial that ran this week featured musician Justin Guarini. The bulk of last week's conversation was actually about the other commercial, featuring the Backstreet Boys. Subway was not tracked last week, so there is no week-over-week percent change."

"William Gelner, executive creative director at 180LA, the agency behind the campaign, told Adweek, "For many, social media has become a way to brag or show off.  From posting images of expensive  meals or wine they've had to exotic vacations they're on, this is an epidemic, and it's running rampant.  This is weird, considering the economic climate we're in.  Mitsubishi, a car with great design but at a more down-to-earth price, felt compelled to make a statement in-line with their brand ethos." When you head over to MitsubishiUnpretentious.com you'll be redirected to the Mitsubishi Facebook page, where a photo from your most pretentious friend will get mowed down by the Outlander Sport.  You can then watch as Mitsubishi analyzes more of your most pretentious friends and mows them down too."

1. Shopping around 2. Shopping as a sport 3. Reading labels 4. Demanding convenience 5. Enlisting new support 6. Expecting more from retail 7. Putting the calendar to work

Activated by gestures, touches and movements, visitors can be trigger different sounds such as "athletes' heartbeats, shoes squeaking, arrows hitting a target, etc" which will then be synced up to remix Mark Ronson's "Anywhere in the World." But for what purpose is Coca-Cola doing this? The company's official statement: The visionary pavilion has been inspired by Coca-Cola's global campaign for London 2012 - Move to the BeatTM - that aims to connect young people to the Games by bringing together their passions for music and sport. The pavilion forms part of Coca-Cola's Future Flames campaign for London 2012, which aims to recognise and reward the best of the nation's youth and shine a spotlight on emerging talent to inspire other young people to pursue their passions.