Coca-Cola And American Idol Are Crowdsourcing Carly Rae Jepsen's Next Song - PSFK - PSFK - 5 views
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Jinah Kim on 25 Mar 13Interesting to see Coke doing yet another campaign allowing fans to vote, considering the flop of the Superbowl spot. And touches on the growing concern of allowing users to dictate content. It's one thing to use data, it's another to directly ask what people want and then give it to them.