Discusses the amount of data attached to the photos in PicPlz/Instagram, such as location, and how that can fit into enhancing DOOH networks with UGC from these photo-sharing apps.
I hope there's a hand sanitizer station posted nearby this interactive campaign. FirstBank launched an outdoor campaign at the Denver International Airport with one objective. "Tire your kids out so they sleep on the plane," reads a plexiglass rotating signboard. Below that are kid-sized handprints with instructions stating, "Have children place hand here." The signboard makes one revolution every 30 seconds. Who knows how many times a kid will walk around this signboard? See creative here and here. TDA Advertising & Design created the campaign and handled the media buy.
Considers that DOOH vans like DigiAdvan should begin tweeting, etc., to let people know where they are similar to how food trucks in major cities do now.
TransitScreen has created SmartWalk, a projected display system that lets cities display the latest transport information on any surface.
The company - which already offers screens that collect together real-time information about buses, trains and traffic in office and university buildings - is aiming to make that data more available in public spaces. Along with up-to-date public transport information, the SmartWalk system will be able to direct passersby in the direction of the nearest station, or to local amenities and places of interest, along with the amount of time it should take to get there.