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"Citi piloted LinkedIn's first branded community in April, erecting Connect: Professional Women's Network as a sponsored group for members to discuss topics online, such as women-on-women bullying in the workplace. Then in late summer something unexpected happened: Members began taking things offline. One New York-based member posted a question, asking if others would like to meet in person. That has spawned nine different meet-ups in not just New York but Seattle and Miami. "That's not necessarily behavior we could have predicted from an online social network," said Citi's managing director and head of North American marketing Vanessa Colella."

"BMW last year invested in the mobile app MyCityWay, and soon it will find if that was money well spent as its eco-friendly Born Electric road show rolls into New York. The luxury automaker next week will run locally targeted display and video ads on the city- guide app, which developers said has 1.2 million users in Gotham."

The 'Street Charge' stations will be tested for 90 days in "an exclusive deal with AT&T" and could expand to other cities in the future.

But in the last several months, AT&T has been reducing the number and length of calls to its call centers by relying on so-called smart videos from New York City-based SundaySky. The videos are personalized tutorials that are built on the fly using pre-scripted clips mixed with the subscriber's own data. The system works off a video template that incorporates visual elements, narration and integrated information from a user's account. Users end up seeing a video bill that addresses them, acknowledges their recent account activity and leads them through their biggest billing questions.

Great experiential campaign for Chronicle from the agency thinkmodo

I don't really know what this falls under to be honest. Branding?

LG competition in NY for the fastest texters

When L.A. artist Jon Jackson got a job offer in New York, he jumped at the chance to move to the Big Apple. He didn't just pack up and leave town quietly. In true L.A. style, Jackson announced that he was ending his affair with L.A. by advertising the news on 10×23 foot billboards that stood next to carwashes, palm trees, parking lots, and outdoor cafés where thousands of total strangers driving down the freeway could learn that he was so done with the City of Angels.