Bravo today announced a Connected TV app to unite viewers and advertisers with "Top Chef" and other popular shows on the second screen.
Features include:
Videos (Discovery, Playlist)
Show Schedule
Episode Descriptions
Photo Galleries
Polls & Games
"Bravolebrities" Profiles
New Content Inbox
Social Sharing
Almost three-quarters (74%) of smartphone users are what the Pew terms "connected viewers," compared to just 27% of feature phone owners. The most common reason that people turned to their phones while watching TV was to occupy themselves during ad breaks, with 38% doing so. Among other activities people did in the prior 30 days:
*23% used their phone to exchange text messages with someone else who was watching the same program in a different location
*22% used their phone to check whether something they heard on television was true or not
*20% used their phone to visit a site that was mentioned on television
*11% used their phone to see what other people were saying online about a program they were
watching, and 11% posted their own comments online about a program they were watching
*6% used their phone to vote for a reality show contestant
using plush toys as a controller for a game.
ZowPow uses toys which are connected wirelessly to the console. When kids aren't playing with the game, they can simply just play with the plush
Only 1 in 3 shoppers visit brand websites nowadays, compared to 3 in 4 visiting retailer websites.*63% of shoppers visit a retailer's or brand's website to make a purchase compared with just 6% through social media.*The main reason for shoppers wanting to reach out to and connect with a company through social media is to find out something new (32%). They were equally as likely to want brand/retailers to connect with them (23%) as they were to want brand/retailers to sell to them (24%). Interestingly 12% also wanted the brands/retailers to help them have more fun.*Just over a third (38%) of 16-24 year olds admitted to already following brands/retailers on social media. This figure reduces as the age groups climb in number to: 29% of 25-34 year olds, 18% of 35-44 year olds, 8% of 45-54 year olds and respondents aged 55+ years said they weren't following any. 56% of the 55+ age group added that they just didn't see the point in doing it.
Now called Gift Connect, the service acts like any other advertising platform, with brands looking to advertise and publishers who send those ads out to their audiences. However, the ads themselves are actually gifts from brands, and the publishers are sports teams, musical artists, or other affinity groups.