Interesting to see Coke doing yet another campaign allowing fans to vote, considering the flop of the Superbowl spot.
And touches on the growing concern of allowing users to dictate content. It's one thing to use data, it's another to directly ask what people want and then give it to them.
"For now, sticky notes is a perfect comparison for Keep. It's simply an online replacement for the random lists and notes you've jotted in your Moleskine. It's only a power tool if a butter knife is a power tool, but it may be the only app that can capture a phone number or random thought as fast as pen and paper."