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"Several companies have successfully built cooperative marketing structures online. Companies such as OwnerIQ, for example, enable online retailers like Crutchfield to retarget people who visit the web sites of electronics manufacturers, offering the flatscreen TVs they were just studying - at a discount. When it comes to driving brick-and-mortar sales from online, though, Facebook appears to offer the best solution yet. CPG brands gladly pay for retail circulars to help sell their products, and there's reason to believe they could buy Facebook advertising to drive consumers into retail locations. One company with which we work, ShopLocal, puts a retailer's circular content into a database, including images and all the sale prices and details. In so doing it makes local data portable and extendable, so retailers can build online-only pages of the circular, or utilize QR codes to generate more content than exists in the print world."

""DMPs were initially built to inform display, but more and more marketers understand they have to utilize that data across channels. They're all interested in finding ways to leverage those insights in all the different ways they speak to a consumer," said Cory Treffiletti, senior vice president of marketing for BlueKai. Nevertheless, 64 percent said improved ROI was a main driver for use of a DMP, and 60 percent said the technology would help the company to more effectively centralize, organize and leverage first-party, online and offline audience data for targeting, whether that first-party data was internal or a client's."

""If you think about the unique identifier - the cookie - it's just a way to identify a browser and then have the smarts behind it to serve a particular ad. If you have Open Graph data from Facebook, you would have to work through issues with personally identifying information, but you are essentially adding some behavioral data, which is what they are doing on their own site now. I don't know how far they could extend that, but there is a big push in the industry to start to utilize more sources of data for more specific targeting.""

"Flurry stacked up time spent with mobile apps next to the web and TV. Although it didn't take into account multitasking-which research shows is very common among mobile app users-Flurry findings indicated that US consumers spent more time in apps than on the web. And their time spent with mobile apps (127 minutes) was nipping at the heels of their time spent watching TV (168 minutes). Flurry broke down mobile app usage into categories, and found that mobile gaming led the charge, accounting for 43% of the time spent with mobile apps worldwide. Social networking came in second, accounting for 26% of consumers' time, and entertainment and utility followed, each with 10%."

word of mouth advertising -- starbucks

"It also utilizes vectors instead of graphical tiles, which translates into faster load times and lower data costs."

Utility company creating a SimCity-like interface for managing the grid and running scenarios

Among those turning to smartphones or tablets to track the games, online browsers will trump application usage on both devices. Of those using a smartphone who will follow the Olympics, 77 percent will tune in using a browser while 63 percent will use an app for updates. Among tablet users, 80 percent will use a browser and only 58 percent will utilize apps.

"News and magazine apps are a segment where the momentum is likely to shift towards the Web within the next two to three years," noted senior analyst Aapo Markkanen. "Since news and media content already account for a large share of smartphone usage and are likely to play an even bigger role in later adopters' usage, changes in this segment alone will make subscribers on average download fewer native apps." The next wave of smartphone owners in mature markets like the U.S., Western Europe and Asia will download fewer apps than the first one-third of mobile consumers who bought smartphones, according to the report on mobile app storefronts. At the same time, ABI expects that in the games and utilities categories, the mobile Web will probably never catch up with native apps, due to the difficulty in matching the user experience. ABI's outlook on the future of apps appears at odds with a separate report released Tuesday by Strategy Analytics, which maintains that the emergence of HTML5 won't put much of a dent in the app economy. Instead, it predicts the Web programming language will lead to the spread of hybrid apps that combine HTML5 with native APIs (application programming interface) to harness the best of native and open standards.

Georgie is built specifically to help blind users navigate day-to-day obstacles such as taking bus rides, reading printed texts, and knowing their exact whereabouts in unfamiliar areas. The app lets users dial numbers using a voice assisted touchscreen. Users can also utilize the speech input to send text messages and tag previous routes or hazards through navigation apps.

In terms of video completion and engagement rates, opt-in video ads see 98 percent and 3.5 percent respectively, while industry averages are just 64 percent and 1.2 percent. Jun Group found that Facebook engagement fell 9 percent over the year, while advertiser website visits shot up by more than 20 percent. In particular, consumers are utilizing website features like store locators and coupons. Facebook remains the most popular form of interaction with 31 percent of overall engagement, but advertiser site visits are now nipping at the social networks heels at 28 percent.

first app specifically for facebook places, and only app to use facebook search

daily 9.2

YouTube has released the YouTube Playbook, a guide for marketers and content creators on how to best utilize their channel. This is a must read for anyone in our space or anyone with the desire to becoming the next YouTube star.

Full net neutrality would lead to even more rapid disruption of the telecom and television industry.