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Simply insert your Twitter handle into BookRx, and seconds later the app produces a list of categories and specific books you might enjoy.

In the past, an advertiser would have counted on TV to make the point. But as younger audiences increasingly turn to other screens, TV airings alone don't necessarily have the impact they once did. So more TV networks are pitching programs that make use of the chatter it generates in some of the new venues. This week's upfront sessions are likely to include a sizable amount of talk about how Fox, CW and their brethren can use popular TV shows to harness consumer interest in social-media outlets. "Making sure that you've got a layer of digital and social amplification as part of the plan is paramount," said Brent Poer, exec VP-executive creative director at Starcom MediaVest Group's LiquidThread unit, which specializes in weaving ad messages into content and was involved in the pact between CW and Microsoft. Earlier this month, CBS unveiled "CBS Connect," a digital hub where TV fans can aggregate updates about their favorite shows from Twitter and Facebook, and interact with actors from the programs. On Tuesday, for example, members of the cast of "NCIS: Los Angeles" will connect with fans who use the show's hashtag in their tweets and posts during the program's season finale.

One more interesting advantage of using 3D printing for prosthetics is the cost effectiveness  According to Doctor Guo Zheng from the Xijing Hospital of the Fourth Military Medical University, the 3D-printed bones cost approximately half the price that traditional bone implants do.