Leave a 40 character rant on Toyota UK's FB, and the best entries will be turned into music videos with Toyota animated characters during an upcoming social event
Toyota UK has launched a Facebook app challenging fans to leave a 40 character rant about something that's been bugging them lately, with the best entires to be turned into music videos recorded by animated rapper Gadget and his sidekick puppet Slick, during a 72 hour social event.
"Our research showed that our target group of ages 25 to 35 views life as a game...not fun and frivolous, but purposeful," said Sara Bamossy, strategic planning director for the Saatchi office. In search of a property, Toyota and the agency approached Hasbro to license the material for the campaign. Ms. Bamossy said the agency found that many in the target demographic grew up playing the board game and that [real] life for them is a constant media stream of information, but they love social games, they might invent a game at work, and it bonds them together."
Tired of reading Facebook status updates from ALL your so called "friends?" Um, yeah, who isn't? Then check this out.
Toyota is pushing their recently redesigned Yaris model with this useful app. They call is the Social Snap Shot. Just pick 10 of your fave peeps on Facebook, and it brings their updates to life in a video. And it's got a funky beat, and you can dance to it.
According to a rate card distributed to ad agencies, two hot verticals -- music and pop culture -- were $62 million apiece for one-year sponsorships, a package of sports channels was $40 million, an autos package was $16 million and a mom's interest package $10 million. YouTube has since subdivided the verticals into smaller packages in categories such as "Celebrity News," "Music and Film" or "Geeks, Gadgets and Games," which cost $10 million to $20 million to sponsor. YouTube also lets advertisers exclusively sponsor a single channel for anywhere from $2 million to $4 million on an annual basis.
The company revealed today that 10 percent of its entire user base will see promoted stations. This is actually the first time that Pandora has incorporated an ad product inside the station list. While the company has seen a gradual rise in listening hours it has been working hard to improve its ad products in order to increase revenue.
This is certainly a major step in that direction. At first the company has created promoted stations for 10 national advertisers which include Kleenex, Taco Ball, StubHub, Toyota and more. The advertisers will create the music personality of their stations and will also decide how many ads per hour do the users have to listen to.
Toyota Corp.'s Lexus is gearing up for the fourth season of its TV One show, "Verses and Flow."
The new season of the show designed to reach African-American consumers, which will premiere in August, will feature performances by artists including K. Michelle, Candice Glover and Ruben Studdard. Acting as a producer of content allows a brand to reach consumers in an organic way.