Deeplocal ripped apart a Toyota Prius and turned it into a roller coaster to showcase the power generated by the Synergy Drive system. When the roller coaster went down, the lights were powered by the Prius.
Toyota has come up with an interesting site for the launch of their all new Scion. Make sure to check out the Bonus Scenes and Augmented Reality tabs, which includes a branching narrative movie (pick your own adventure).
Toyota worked with Saatchi & Saatchi, Deeplocal, and Parlee Cycles to create this far out concept bike. A good example of branded entertainment. Also, the idea of curiosity as a driver of creating entertaining content.