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The 2011 NCAA Tournament kicks off tonight in Dayton, Ohio. And per annual tradition, advertisers are capitalizing on the event with March Madness-themed competitions. So far, Brow Beat has spotted the following bracket tournaments:

"Essentially, Lionsgate wants to ensure that people interested in its film - which had a disappointing box office return - know that it is coming out on Blu-Ray. And so the studio is investing a sum into sponsoring a Starcraft 2 tournament, which will be watched by tens of thousands of individuals interested in futuristic combat, and who are often young and male. Ender's Game, naturally, features a young male winning weightless combat in the future."

Billionaire Richard Branson has had the golden touch with many businesses in the Virgin Group. Now his company hopes to work its magic again with an all-new Virgin Games online gaming tournament business. The company is announcing today it has made an investment in the online game tournament site Worldgaming.com and is rebranding it as Virgin Games. Branson's move, which will be highlighted by his appearance at a press conference during the E3 video game trade show in Los Angeles today, shows that video games are gaining importance in the larger entertainment and media market.

This weekend's massive $10 million-plus Dota 2 tournament, The International, will air live on ESPN 3. A big step towards gaming as sport in North America.

Grantoo gives students a chance to win grants for playing games online --brands can sponsor tournaments by providing cash that will go towards educational grants or donations to charities for students who win.

nice

Could look into Virgin Gaming as a partner for future sponsorships within gaming. 

25 million unique mau

Good for monthly, competitor to Diesel Fragrance

Competitive gaming partnership for Latin America