Gatorade released a playable video game ad on Snapchat celebrating the career of tennis star Serena Williams. The game is called Serena Williams' Match Point, and it can be played within the ESPN Discover channel on Snapchat.
"Filters that turn your face into a puppy's face and other silly effects have only been around on Snapchat for about a year. Now Snapchat is expanding those filters by letting users change the world around them. The company launched new World Lenses today, filters that can be applied to the world around you by placing 3D objects you can manipulate in your snaps."
"The new chat feature is pretty easy to access. Users simply swipe right on someone's username in their inbox to start a conversation.
Before, Snapchat users could only send text in the form of captions on photos, resulting in a lot of terrible pictures being sent for the sake of the messages that accompanied them. Now, conversations don't look much different from those in other mobile messaging apps like WhatsApp and GroupMe, except these ones disappear after they take place."