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Mogreet launched the AdStitch mobile advertising service Tuesday, combining high-quality video ads with mobile messaging to help brands easily recoup return on investments. Cox Media Group's Oakland, Calif. television station, KTVU, has been testing a morning weather alert to subscribers along with an ad in the MMS message on mobile phones. The ad in the message typically ranges from five to 15 seconds, but more advertisers want to create shorter clips. The best-performing ad units are shorter, according to Mogreet CEO James Citron. "An automaker knows showing a five- or a 15-second video of a car performs better than 20 characters in text, banner or display ad," Citron said. He believes MMS is the only way publishers can reach 95% of Americans with mobile video.

Goal: The Wild Foundation, a non-profit dedicated to protecting the wilderness, started the Forever Wild Rhino Protection initiative to save Rhinos from extinction due to hunting in Asia.  Problem: Like all non-profits they had no money to create awareness and get support.  Insight: People don't always pay attention to these types of serious causes, but they sure seem to have a lot of time to watch silly viral videos on the internet.  Strategy: Find a way to have the message integrated into these silly viral videos... for free.  Solution: Download the top trending viral videos from YouTube, edit part of the video to include messaging about their initiative, re-upload the video with the same exact title as the original and call it YouTube Interventions. 

 Talkz gives its users a plethora of options for communication, letting them text, doodle, send a video or even a voice message all within the app. You can send messages in other people's voice or if you can't send a voice recording, it will clone your voice and send a voice message.

"Specifically, the mobile video ad resulted in 79% general recall, 58% brand recall, 48% message recall, 24% ad favorability and 15% purchase intent. Here's how those figures compared to online and TV across the same five metrics:   General Ad Recall: Mobile video was 2.7 times higher than online; 1.6 times higher than TV. Brand Recall: 4.8 times/online; 5.8 times/TV. Message Recall: 5.6 times/online; 7.5 times/TV. Brand Favorability: 3.4 times higher than both online and TV. Purchase Intent: 2.5 times/online; 3.8 times/TV."

"The new chat feature is pretty easy to access. Users simply swipe right on someone's username in their inbox to start a conversation. Before, Snapchat users could only send text in the form of captions on photos, resulting in a lot of terrible pictures being sent for the sake of the messages that accompanied them. Now, conversations don't look much different from those in other mobile messaging apps like WhatsApp and GroupMe, except these ones disappear after they take place."

Line has supported one-on-one video and voice calling for some time, but this new feature takes things to a new level by allowing more than one person in on voice calls. In fact, Line said it supports up to 200 people concurrently.

The 3.8 million-plus Facebook users who like the Resident Evil page can now access Shared Nightmare, an interactive video created by Capcom, developer of the iconic gaming franchise, and digital marketing and communications agency Crush, to promote the Oct. 2 release of Resident Evil 6. Shared Nightmare is a Facebook application that allows users to share their "last moments alive amongst the devastation of the game's global 'C-Virus,'" personalized by including their friends, including the ability to send them a final message in the middle of the video.

So Mortar is an agency that wants more Twitter followers. They made this page and video to disseminate the message that Jonny, their intern, will be fired if they don't have 500 by April 20. Lame in a lot of ways, but this shows me that we could be WAAAAAY more creative in how we build our social media presence.

Working similarly to photo-sharing service Instagram, Just Sayin' allows users to share voice- and video-based messages with their friends and followers on Facebook and Twitter. They can also share photos and text. 

"McDonalds beacon case study (retail) 26 McDonald's franchises in Columbus, Georgia tested out iBeacon technology with its customers. Over the four week trial, the franchises were pushing special deals for McChicken Sandwiches and 10 piece Chicken McNuggets. The iBeacon powered promotions pushed McChicken Sandwich sales up 8 percent and Chicken McNugget sales up 7.5 percent. Based on the initial results of the pilot it looks as though McDonald's will continue to explore the technology for an additional 263 retail stores in the southeast. "Everyone is looking at their phones, millennials especially, and that's where we've decided to engage," Jack Pezold, a McDonald's franchisee of 40 years, said in a statement. Spotless beacon case study (enterprise) Spotless is an Australian owned and managed provider of integrated facilities management services. In 2014, Spotless partnered with Lighthouse to build and deploy a custom workforce management solution with the goal of reducing litigation claims in the commercial cleaning service line. The solution allowed Spotless to understand when cleaning KPI's are missed in real-time and produce employee location reports that can be used as legal defense against slip and fall litigation claims in shopping malls. Spotless has also been able to optimise their workforce and reduce operating costs by analyzing Lighthouse powered heat mapping of employee movements. The solution has been so successful that Spotless are extending the capability across other service lines including facilities management, security and maintenance. Read the full case study here. Pause Fest beacon case study (events) Pause Fest is Australia's premier digital event, aimed at supporting and showcasing the best in creative and tech from Australia and all over the world. In 2015, Pause Fest partnered with Lighthouse to deploy a network of beacons that delivered proximity based content and experiences to attendees, while enabling real-time event analyt

Defendyourdollars.org is trying to rally consumers against Bank of America and they're asking consumers to submit break-up videos on their website to send a message to BofA to avoid making a huge mistake.

Another cool YouTube play from Volkswagen, with this 'Hidden Frame' being used to promote their new side assist feature. The Ad utilises a standard YouTube feature, which is the 'frame view' when you mouse over the timeline… This isn't extremely innovative, but it's a pretty smart and fun way to get the message across.