Group items tagged

Scenting is gaining ground with retailers and in showrooms and other venues that seek to distinguish themselves

Steak scented billboard!!

In a move to increase sales in South Korea, donut and coffee retailer Dunkin' Donuts is installing an ingenious technology into the buses in Seoul that will release coffee aroma into the air each time the Dunkin' Donuts radio jingle is being played. The technology uses a spray that they call "Flavor Radio" and it looks similar to other conventional sprayers used in homes. And the strategy seemed to work. The company said that since the campaign launched several months ago, they saw a 16 percent increase in visitors at Dunkin' Donuts shops near bus stops.

the video is dead, but this is that fragrance marketing execution

Oscar de la Renta is launched its first fragrance in 10 years via Facebook. The article also references a Marc Jacobs scent launched on Facebook last year. OdlR is giving away 5,000 samples of the fragrance through FB over the next few weeks.

he EZ Face "Find Your Look" makeover tool, which allows a customer to snap a digital photograph of herself and then virtually apply products found in the store simply by scanning the bar code; a fragrance display that spritzes 40 scents onto blotters or wrists, and the Nail Bar by Essie-OPI housed in David Rockefeller's former office (complete with his fireplace). Service prices range from a $10 manicure to $65 for a Phyto treatment, with blow-dries hovering at around $40.

What would your comrades from Moxie smell like when they called?

daily 1.20

mobile app that houses a bunch of conferences and helps you before and during conferences

OLFACTORY MARKETING - L'Oreal kiosk lets you figure out the scent that's right for you.Cool - from Portugal.

Ummm, not sure if this means anything but I couldn't resist tagging it.