The Tiffany & Co. Engagement Ring Finder is the jeweler’s first iPhone application
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PlayStation: Grab The Ring AR Challenge | Digital Buzz Blog - 0 views
For Olympic, Tweets Will Turn the London Eye Into a Giant Mood Ring - Mike Isaac - Soci... - 0 views
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The London Eye, the tallest Ferris wheel in all of Europe and a renowned U.K. tourist destination that sits right off the river Thames. Tweets lighting up the Eye are based on the feelings extrapolated from the millions of Twitter messages flowing through the stream.
Whole Foods Debuts Kinect-Powered Shopping Carts [Video] @PSFK - 0 views
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Cool! Called the "Smarter Cart" and it uses a tablet and scanners to read the items you place inside, check whether they're on your shopping list, cross them off and ring them up.
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Tiffany & Co. marries mobile with interactive to sell engagement rings - Mobile Markete... - 0 views
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Example of luxury brand engaging in mobile interactive
Coors Light activates Super Bowl campaign with mobile call-to-action - Mobile Marketer ... - 1 views
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To enter, consumers simply have to snap a picture of the special Coors Light SnapTag, which is found on product packaging, in-store displays, out-of-home advertising, digital ads and other branded materials, and send it in via their phone's standard messaging capabilities. The program is supported with banner advertising on NFL.com and Facebook. Out-of-home advertising appears in locations such as bus shelters. "The target demographic of the campaign is males ages 21-28," said Ryan Lindholm, Chicago-based client partner at Razorfish. "Razorfish identified that Coors Light could take advantage of the SnapTag's ability to maintain consistent branding while also implementing promotional variations with a change of the SnapTag Code Ring."