People Aren't Totally Crazy, Don't Want Social Media in Cars 06/08/2012 - 0 views
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Rhiannon Apple on 08 Jun 12Gartner's survey of consumer sentiment, reported by the Detroit Free Press, shows that consumers give higher priority to "specific applications that make sense when they're driving," according to Gartner analyst Thilo Koslowski, including features like weather forecasting, traffic conditions, and parking availability, along with features such as voice recognition and automated crash notification systems. Gartner found that 82% of U.S. consumers would be willing to pay extra for such features, up from 20% just a few years ago.