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The virtual race for a real car challenges people to sign in to Twitter and gain 2,500 new followers. The first ten people who reach this goal will win a key, and one of those keys will unlock a 2013 Audi A4 with a one-year lease and a tuning package valued at $5,000. via PSFK: http://www.psfk.com/2012/08/virtual-tweet-race-audi.html#ixzz24xJz8GZ0

Over eight nights in major cities across South Africa, interactive agency iLogic created large projections of race tracks to promote the BMW 1 Series. Passersby could sign up with promoters to race BMWs on projected screens by logging into Facebook on a tablet.

test drive the Veloster hatchback by connecting to Hyundai's wifi netwrok om Times Square, downloading this app, and race on an interactive billboard. 

Using current lack of mobile-specific strategies as a basis for assuming we will see them in a big way when the race heats up.

It appears that vending machines for cabs may be the next frontier for the market, with both TaxiTreats and New Orleans Carriage Cab developing ways for passengers to buy products on the move. Vending machines appear to be a platform ripe for new innovation, and Springwise has seen numerous twists on the concept - from beer and wifi dispensers to machines that work only for adults.

smart watch for apple -- iWatch

Mobile photo/video sharing community picks up Lance Armstrong

In-game sponsorship by Nascar?  The Daytona Challenge in Facebook game Car Town allows players to assemble their own pit crews by recruiting friends, build stock cars, and race on the Daytona International Speedway.

Ipad app where you build a pizza starting from kneading the dough. It can be a race against friends or you can post scores to FB or twitter. You can also order the virtual pizza to be delivered

This is kind of insane