ased on a review of 100 campaigns run between January 2012 and March 2013, location-based mobile ad network Verve Mobile found those that included location targeting had twice the response rate of ones without location data, with an average click-through rate of 1.21% to .61%.
"According to the Recruit Tech website, the technologies on display in the video are all ones that already exist, albeit in early forms: Apple's new, Minority Report-esque indoor tracking device, iBeacon; the XBox application SmartGlass; Kinect; and the many applications developing within the growing field of augmented reality."