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Rebecca May

I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Com... - 1 views

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    At a music festival, Heineken set up a booth to print QR codes with a personal message to encourage meeting new people using the U-code as an icebreaker. They printed over 5,000 in 4 days. 
Ivy Chang

Vibration-based exercise app lets users run through virtual cities | Springwise - 0 views

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    Users can choose either a basic or guided workout on the app, which will then begin to play video footage of journeys through famous cities and landscapes, shot from a first person point of view. Then, by placing the iOS device on an exercise machine, the app will monitor the speed at which the user is exercising and match the video playback to that pace, using "vibration-based exercise tracking" 
Greg Steen

Kindle Startup Focuses On Interactive Fiction For Adults - 0 views

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    Coliloquy, a Palo Alto-based publisher focusing on interactive fiction for adults, launches its first four serial titles today on Kindle. The books are active content apps, rather than static e-book files-allowing for multiple story lines, personalized content, in-book reader/author engagement and the delivery of prompts and extras.
Simeon Spearman

AntiMap | Creative toolset for recording & visualising data - 0 views

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    Neat application for personal data collection to create videos
Greg Steen

Google Shakes Up Search Results With New 'Your World' Feature | paidContent - 1 views

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    The new features, styled Search plus Your World, were announced on a blog post today and come in three prongs. The first is the inclusion of "personal results" in the return to search queries. These results are based on what a user has shared through pictures on Picasa and on Google+ posts.  The second item in Google's new bag of tricks is a new type of search results that can flush out friends who have common names.  The final new feature is called People and Places and aspires to offer a sense of community by returning a list of new connections in response to generic queries like "music" or "baseball." 
Ivy Chang

Verizon's 4G helps 3-D kiosks personalize shopping experience | RetailCustomerExperienc... - 0 views

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    verizon uses technology that can digital transmit a customer service rep in life-size in a setting and provide live interaction
Rebecca May

Heineken: The Valentines Day Serenade App | Digital Buzz Blog - 0 views

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    Facebook app to ask people on Valentine's date through a personalized serenade video
Rebecca May

Forget Check-In, New App Lets You Arrive - 0 views

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    App that users personalize to automatically check-in and alert friends from your phone book. 
Simeon Spearman

How smart videos can change the face of customer service - Tech News and Analysis - 0 views

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    But in the last several months, AT&T has been reducing the number and length of calls to its call centers by relying on so-called smart videos from New York City-based SundaySky. The videos are personalized tutorials that are built on the fly using pre-scripted clips mixed with the subscriber's own data. The system works off a video template that incorporates visual elements, narration and integrated information from a user's account. Users end up seeing a video bill that addresses them, acknowledges their recent account activity and leads them through their biggest billing questions.
Simeon Spearman

Wello and OpenTok bring personal trainers into your living room - Tech News and Analysis - 0 views

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    Customers can browse the different trainers and exercise offerings on Wello's site, picking the ones that fit their schedule and budget. Sessions are 25, 40, or 55 minutes long, and the average price is $40. Wello takes a percentage of the price the customer pays, and customers are provided with a link to the video session to access the class.
Simeon Spearman

Hallmark tries a text-messaging twist - Kansas City Business Journal - 0 views

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    Hallmark Cards Inc. is getting into the text-messaging world - but not the one that usually springs to mind. Text Bands, a new product from the Kansas City-based greeting card giant, aim to give kids a way to exchange positive messages when they meet in person. Kids wearing the colorful bands bump fists or shake hands, causing the the bands to light up and the message - up to 10 characters - to transfer. Each band can hold as many as 24 messages; they include filters to help prevent negative messages.
Ivy Chang

Great deals that fit your lifestyle - oBaz - 1 views

shared by Ivy Chang on 26 Jul 12 - No Cached
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    personalized recommendations on products
younginlee

Wireless hotspots will be banned from London Olympics | Ubergizmo - 1 views

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    Personal/ private wireless access points and 3G hubs (smart devices such as Android phones, iPhone and tablets are permitted inside venues, but must not be used as wireless access points to connect multiple devices
younginlee

Ptch - 1 views

  • The idea is to create "snackable media" by mashing up text, video, images and audio into 60-second slideshows or videos.
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    backed by DreamWorks. The idea is to create "snackable media" by mashing up text, video, images and audio into 60-second slideshows or videos. The personalized one-offs can then be broadcast across channels, a full composition taking mere minutes to complete. Rather than limiting the sharing to the user's own content, all media aggregated from social feeds are fair game for users to "ptch" to their friends.
Simeon Spearman

'Intelligent' ads can see the kind of person you are - Advertising - Media - The Indepe... - 0 views

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    The advert, which will have a two-week trial, will use a high-definition camera to scan hundreds of thousands of passers-by. It will guess their gender based on the distance between their eyes, the width of their nose, length of the jawline and shape of their cheekbones. With a built-in computer, touchscreen and sound, it will be 90 per cent accurate, its designers say. "We're not giving men and boys the choice to see the full ad on this occasion - so they get a glimpse of what it's like to have basic choices taken away," said Marie Staunton, Plan UK's chief executive.
Greg Steen

Bleacher Report Launches Hyper-Specialized YouTube Channels - 2 views

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    One of Bleacher Report's new YouTube offerings is dedicated to a year-round discussion of the NFL draft while another offers updates on the college recruiting scene. The weekly shows are made by veteran TV producers and promise to offer penetrating insight into topics like the "NBA's most notorious heckler" and "candid memories from current and former NFL stars on their draft experience." Another channel borrows from Bleacher Report's infamous "5 whatever whatever" formula and offers a daily round-up of buzzworthy stories hosted by minor MTV personality Desi Sanchez.
Greg Steen

China's Tencent Pivots From PC to iPhone for Ads | Digital - Advertising Age - 0 views

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    Tencent Holdings is China's biggest internet company, with 430 million users.  China's online advertising market expanded more than 40% to $4.2 billion last year, according to Media Partners Asia. The industry may exceed $10 billion by 2015, it said. Tencent CEO Ma Huateng is wooing that money by shifting his focus from personal computers to mobile devices.
Greg Steen

street art with a purpose - 0 views

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    Talk about perspective. Art collective Boa Mistura in Brazil took on a project to brighten some neighborhoods. They painted narrow passageways with bright colors and uplifting words that mean beauty, love, pride, and more - the catch is the words can only be seen from a certain perspective when the person is at the top of the passageway.
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