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Called Smileage, the app syncs with Google+ so others can monitor particular trips, and draw in data, comments on photos from all the phones which are synced with the car during any given journey. Users are awarded Smileage points for completing certain tasks, such as uploading photos. Even passing other VW's count, as the app creates a little 'punch' every one is passed on the road.

Here's a video about Smileage: http://www.digitalbuzzblog.com/volkswagen-smileage-social-road-trips-powered-by-google/

"Meanwhile, Pinterest 'Pin us' mailings generated unique click rates that were almost 25% higher than other mailings, while unique open rates for Twitter 'Follow us' mailings were 9.5% higher than those for their other mailings. Unique click rates were virtually identical to all of their other mailings."

Move over, Valentine. Looks like tablet owners' favorite place to snuggle up with iPads and Kindles may be the bedroom. That's according to a recent study from Publicis Groupe agency Rosetta. Sixty-eight percent of 889 respondents said they or their families regularly use tablets in their bedroom -- more than any other location. Using tablets in the "living room while doing other things" is a close second, at 63%. Just over half of respondents said they use their tablets in the living room without other distractions.

" The interactive product will be based at www.bravotv.com/playlive, and on the Bravo Now app. Bravo details exactly what to expect in the official announcement: Live voting results are shown on-air, changing in real time during the broadcast as the audience reacts to what's happening in the show. Fans can cast votes, deciding who's hot, who's not, and an array of other interactive questions customized to what's happening on screen. For example, when the experience rolls out to other Bravo programming, questions such as, 'Which chef would you choose to cook dinner for you?' or 'Who will bring the most drama this season - the housewives…or their husbands!' could appear on screen."

"Target's private marketplace operates similarly to others that retailers like Best Buy and Amazon have developed recently. For example, a user may visit Target.com and check out its high-def TVs. As that user navigates to other parts of Target's site, a brand like Sony or Samsung could run ads aimed at that user promoting their TVs-provided they are sold by Target. But the ads don't have to pertain so closely to a specific product category. Adweek encountered a Subaru ad running on Target's DVD and Blu-ray players page; a peek at the page's site code revealed that the ad was sourced through PubMatic."

"Of the 30 brands that have signed on thus far, only five will be running campaigns in the U.S. Twentieth Century Fox, one of two global launch advertisers, will promote its upcoming film Life of Pi with ads in the Xbox Video app, Xbox companion mobile and tablet app SmartGlass app and the Casual Games app, which spans Xbox and Microsoft's desktop and mobile operating systems. And next month the other global launch advertiser, Nissan, will run ads in the Bing and Xbox Music apps. Though it seems the in-app ads are initially only slated to run within Microsoft's own apps, the company said several publishers-such as The Associated Press, Bonnier Corporation, Photobucket, Slacker Radio and The Tribune Company-have agreed to run the units. In announcing the roster of initial advertisers, Microsoft also put out some stats regarding consumer perception of the ad units. The most encouraging stat found that the ads scored a 92 percent in ad recall, but the other numbers suggest brands may prefer consumers forget their ads. Only 39 percent of respondents said they're happy to see advertising within Windows 8, and only 33 percent agreed that advertising on Windows 8 improved their opinion of a brand."

glasses clarify vision and enable users to better interpret others' emotions and health.

"Matching Amazon's prices during the holidays is one thing, but Target today announced it plans to continue the practice on a year-round basis. The extended policy will also apply to competitors other than the internet retailer, of course, but Amazon has become the main threat when it comes to "showrooming," a process where consumers visit physical stores to get a quick peek at products before ultimately placing an order online. Target also plans to match rates from Walmart, Best Buy, and Toys R Us if customers should find the same item priced lower there."

Easilydo doesn't necessarily replace an existing app, but it's kind of like a smart proactive to-do list for the iPhone. The app uses similar techniques to others - slurping in your email and Facebook and everything else and applying natural language processing and other logic - and suggests simple tasks it can complete for you.

"Gawker, Huffington Post, The Atlantic, and Forbes, among others include content created by advertisers or are experimenting with them. And it's not always easy to tell the difference between paid and so-called real content other than the appearance of a label of whatever company is sponsoring it. But 6-year-old Buzzfeed, whose motto is to capture the viral web in realtime, has started creating cool list articles, with titles such as "20 Grandpas Who Own the Internet" for its advertisers. That earned a glowing review from the Wall Street Journal, even though the content shows a thorough disregard for copyright and internet etiquette."

Periscope viewers can report comments as spam or abuse which will cause the individual comment to disappear from their screen immediately, and will prevent them from seeing other messages from that same person during the broadcast. As a result of being flagged, Periscope will then randomly select a few other viewers to vote on whether or not they also agree the comment is spam or abuse or if it looks okay.

Zeebox still hasn't launched in the US, but shortly after the London-based social TV company scored a large round of funding they're launching clickable TV ads across their platform. Their press release reads, "in a world first, UK users will be able to purchase products advertised on TV through their tablet or smartphone in real time." Zeebox seems to be one of the only major players in the UK giving them the opportunity to really build a great product in their market and then come to the US with a fine-tuned model and case studies. On the other hand, Shazam, Viggle and the other US social TV startups are working with brands to finally figure out how to make ads useful.

Users "plant" a song, a book, a movie, a venue, a famous person, you name it, along with an associated message for others to enjoy. CircleMe has also pre-populated the database with close to 1 million items to "like", and another 11 million to access via API connections with other networks. They just want you to put all these things on a map.

Coke bears react in real time to the Super Bowl. One is a fan of one team and the other the other.

Almost three-quarters (74%) of smartphone users are what the Pew terms "connected viewers," compared to just 27% of feature phone owners. The most common reason that people turned to their phones while watching TV was to occupy themselves during ad breaks, with 38% doing so. Among other activities people did in the prior 30 days: *23% used their phone to exchange text messages with someone else who was watching the same program in a different location *22% used their phone to check whether something they heard on television was true or not *20% used their phone to visit a site that was mentioned on television *11% used their phone to see what other people were saying online about a program they were watching, and 11% posted their own comments online about a program they were watching  *6% used their phone to vote for a reality show contestant

Tout lets users post 15-second mobile videos and publish them to Tout.com and other social networks. Part of the WWE partnership includes the wrestling company taking an investment stake in the service. Some other numbers on how the relationship has worked out for Tout so far: The Tout app was downloaded more than 30,000 times for iOS and Android during and after Monday Night Raw. More than 400,000 people visited the app through Tout.com, mobile devices and WWE.com. More than a million Tout posts were viewed during and after the show, while more than 12,000 updates and replies were posted by users.

the other activities include eating, texting, surfing web, studying, and talking on the phone

Now called Gift Connect, the service acts like any other advertising platform, with brands looking to advertise and publishers who send those ads out to their audiences. However, the ads themselves are actually gifts from brands, and the publishers are sports teams, musical artists, or other affinity groups.

Anti-vaxxers remind me of the (soon to be identified) Anti-tekkers. Anti-Tekkers will be on the other side of the digital divide not because they don't have the resources to cross it but because of religious or other forms of magical thinking, refuse to cross.

Amazon announced this morning a plan to spread adoption of its payments service, Amazon Payments, to more third-party websites. With the launch of its Amazon Payments Global Partner Program, the retailer will help e-commerce platform providers and other developers integrate with Amazon Payments so their own merchants can offer the option to "Pay with Amazon" at checkout.