Cached
News Corp.'s Fox took the strongest stand, telling advertisers its top-rated
programs generated more social-media reaction than anything cobbled together by
Netflix (which recently launched "Lillyhammer") or Hulu (which has a new
program, "Battleground"). Peter Rice, the network's chairman of entertainment,
noted that "none of the pure digital companies—not Google, Netflix, Yahoo or
YouTube—can currently compete with our reach or scale."
To bolster the argument, Fox is opening a unit called "The Bridge" that will
create tailored promotions to work TV advertisers into social networks and other
new-media venues where fans of TV shows are interacting.
Group items tagged
Monetizing Facebook Games: 'You're A Frickin' Media Company' - IndustryGamers - 0 views
-
Lisa Marino notes that advertising has become a good source of revenue for them. "In the case of Zoo World, that franchise generates 40% of its net revenue after Facebook Credits from ad units. It's very, very highly tuned to ads because we found that our ARPPU overall was much higher than trying to continue to tune for digital goods monetization in games that are very 40-year-old mom-centric." Marino was bullish on the future of advertising for RockYou. "We've always been huge pioneers on the advertising side, and we're beginning to expand that to third-party games that we don't own and operate," she noted.
Country Star Kenny Chesney Focuses on Online Viewers During Live Concert - 1 views
-
AMEX Unstaged concert series -- netted 100 million livestream views on YouTube and Vevo for artists such as Usher, Coldplay, etc
Netflix Pays Verizon For Better Internet Access - 0 views
-
Are they doing this to create more pressure for Net Neutrality?
http://www.icaros.net/ - 0 views
-
What we SHOULD'NT get for the lab;-)
Exploring virtual copies of objects | KurzweilAI - 0 views
-
virtual copies of things or ppl that can be touched and sent via the net user senses object wearing a touch device and goggles
Frame Seductions « Digitalstar.net - 0 views
-
The digital rig detects the head position of participant so they can pan the scene around based on where they stand relative to screen. This could be a great idea for digital signage executions.
-
Weekly 8.13
User interface design in video games, diegetic interfaces | the wanderlust.net - 0 views
Net Neutrality Supporters Protest at Google HQ - 0 views
-
Earlier this month Google and Verizon crafted a set of recommendations for the FCC. The duo's collaboration--along with their call for exempting wireless companies--rubbed a lot of people the wrong way. Hints that the two were pairing was the reason cited for a breakdown in FCC talks with industry players attempting to craft new rules.
-
weekly 8.19
Shareable: Is Social Media Catalyzing an Offline Sharing Economy? - 0 views
-
The results of Latitude Research and Shareable Magazine's The New Sharing Economy study released today indicate that online sharing does indeed seem to encourage people to share offline resources such as cars and bikes, largely because they are learning to trust each other online. And they're not just sharing to save money - an equal number of people say they share to make the world a better place.
FCC passes limited net neutrality rules, almost no one happy about them -- Engadget - 0 views
-
daily 12.21
Winter's Bone Director Planning Pippi Longstocking - ComingSoon.net - 0 views
-
daily 1.12
Testing Your Connection's Speed Just Got Competitive (and Social) - 0 views
-
Speedtest.net, which had 165 million unique users in 2010, is now offering a way for users to sign up, save their results, share them with friends, create shared tests, and even win badges.
your wallet is going the way of the pocket watch - 0 views
-
"Bitcoins are transfered from person to person over the net, without banks."
‹ Previous
21 - 40 of 370
Next ›
Last »
Showing 20▼ items per page