Group items tagged

"Cult," a creepy-looking drama on The CW, ranked first on a Social Index from Networked Insights, a social-media analytics company that advises brands and agencies on media planning. The index considers post volume and sentiment as well as other factors in chatter across Facebook, Twitter, forums and blogs. "Cult" follows an investigative journalist trying to find his paranoid brother, who went missing after becoming afraid that a hit TV show was out to get him. However much social traction it gets, "Cult" may have a tough time achieving big traditional TV ratings because it appears on one of the smaller networks and will arrive in mid-season instead of the fall, when attention is higher. "The Mindy Project" on Fox, "The Carrie Diaries" on The CW, "The Following" on Fox and "Revolution" on NBC round out the top five new series on Networked Insights' Social Index. On a network-by-network basis, buyers interested in shows' social potential should consider "666 Park Avenue" on ABC, "Vegas" on CBS, "Cult" on CW, "The Mindy Project" on Fox and "Revolution" on NBC, Networked Insights said.

“This is all about finding a way to give advertisers the opportunities they used to have in the days of three networks,” said Mr. Manning, when marketers could effectively and efficiently reach huge audiences just by buying commercial time on ABC, CBS and NBC. “People are still watching television, but they’re spread out among hundreds of channels and the Internet,” Mr. Manning said. “The one place where people re-aggregate themselves back into a crowd again is the retail store.”