Mr. Peanut's New Car Drives Us Nuts - 0 views
Russell Simmons' New Venture: Digital Marketing Launches 'Digital-Solutions Shop' Calle... - 0 views
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Narrative touts itself as a company that provides marketing solutions for publishers, agencies and brands. Its purpose is to create digital campaigns that are rooted in social media, branded entertainment and celebrity-driven content, using techniques such as crowd-sourcing, gamification and rewards. Campaigns are distributed through pop-culture, entertainment, music and lifestyle websites, bolstered by behavioral-data analytics and a custom ad-serving platform, among other technologies.
A robot named Bruno helped make your pizza. Is it still 'artisanal'? - The Washington Post - 0 views
Elon Musk's openAI project says it is working on a robot to clean people's houses | New... - 0 views
Fitness Brand Targets Women on Facebook, Twitter, Cable TV | Adweek - 1 views
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Under Armour, a sporting goods company that has traditionally been more successful selling to men, has launched a multifaceted fall campaign in what the brand is calling its biggest female-focused initiative yet. It's running static and rich-media ads on Facebook, Twitter, Hulu, MTV.com and women's lifestyle site Fitsugar.com.
GE Profile wall ovens embrace the app-ification of appliances | Digital Trends - 1 views
Brands Launch Into Summer With Value-Oriented Campaigns - ClickZ - 0 views
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A recent study from Brand Keys, a research consultancy focused on customer loyalty and engagement, found that while some consumers (20 percent) intend to spend less in 2010 and are questioning the "ethics around consumption," overall shoppers are simply being smarter about what - and how - they buy. Coupon redemption, the study says, is up 25 percent, and price really does matter.
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Frito-Lay North America is taking the season head-on with BeSnackReady.com, which currently highlights its many consumer-packaged goods snack products in the context of summer. Launched earlier this year in collaboration with Walmart and being promoted with banners on sites like Shutterfly.com, the microsite was built to give moms value and a convenient place where they can plan activities with family and friends. As such, it features recipes with a focus on grilling and entertaining, lifestyle tips, polls, product coupons, and links to outdoor products on Walmart.com.