Frito-Lay North America is taking the season head-on with BeSnackReady.com, which currently highlights its many consumer-packaged goods snack products in the context of summer. Launched earlier this year in collaboration with Walmart and being promoted with banners on sites like Shutterfly.com, the microsite was built to give moms value and a convenient place where they can plan activities with family and friends. As such, it features recipes with a focus on grilling and entertaining, lifestyle tips, polls, product coupons, and links to outdoor products on Walmart.com.
Simeon Spearman on 16 Feb 12Styld.by has social elements built in to enable users to easily share looks that include Gap clothes. It' s a collaboration between Gap and six fashion and lifestyle blogs that gives the bloggers the opportunity to take pieces from Gap' s spring 2012 collection and style them however they choose.
