AT&T has a viral marketing campaign that lets you use a Facebook app on your desktop or smartphone that lets you build a case (as in a mock "legal case") to convince someone you designate to buy a phone for you.
"McDonalds beacon case study (retail)
26 McDonald's franchises in Columbus, Georgia tested out iBeacon technology with its customers. Over the four week trial, the franchises were pushing special deals for McChicken Sandwiches and 10 piece Chicken McNuggets. The iBeacon powered promotions pushed McChicken Sandwich sales up 8 percent and Chicken McNugget sales up 7.5 percent.
Based on the initial results of the pilot it looks as though McDonald's will continue to explore the technology for an additional 263 retail stores in the southeast. "Everyone is looking at their phones, millennials especially, and that's where we've decided to engage," Jack Pezold, a McDonald's franchisee of 40 years, said in a statement.
Spotless beacon case study (enterprise)
Spotless is an Australian owned and managed provider of integrated facilities management services. In 2014, Spotless partnered with Lighthouse to build and deploy a custom workforce management solution with the goal of reducing litigation claims in the commercial cleaning service line.
The solution allowed Spotless to understand when cleaning KPI's are missed in real-time and produce employee location reports that can be used as legal defense against slip and fall litigation claims in shopping malls. Spotless has also been able to optimise their workforce and reduce operating costs by analyzing Lighthouse powered heat mapping of employee movements.
The solution has been so successful that Spotless are extending the capability across other service lines including facilities management, security and maintenance.
Read the full case study here.
Pause Fest beacon case study (events)
Pause Fest is Australia's premier digital event, aimed at supporting and showcasing the best in creative and tech from Australia and all over the world. In 2015, Pause Fest partnered with Lighthouse to deploy a network of beacons that delivered proximity based content and experiences to attendees, while enabling real-time event analyt
I just ordered a file. This is a case study on how not to do 3D printing branding. 1.) they charge -$4.99 2.) you have to sign a legal usage agree ment... 3.) ...then you have to wait to get the file while they review the agreement!
This ties in to what we were discussing after the personal futures workshop. The article makes the case for providing legal structure to crowdsourced systems and employment.
Apple's performance in the market continues to be stellar, but its performance in the smartphone patent wars-which it had a hand in starting-continues to be mixed, at best. This week, Apple (NSDQ: AAPL) had another setback, when the full International Trade Commission ruled that Kodak was found to not be infringing Apple's patents.
Apple's loss against Kodak comes on the heels of Apple's first real victory in the smartphone battles-a ruling late last week that Android-powered HTC phones infringe two Apple patents.
A small example of the emerging two class society? On one side those that resist (or don't have access to) new technologies and on the other those that embrace them. As technologies become smarter and more powerful so do the tech adopters creating a chasm between the two groups that leads to fear, misunderstanding and ultimately violence.