MediaPost Publications Burt's Bees Launches Gud, Aimed At Gen Y 02/14/2012 - 0 views
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Rhiannon Apple on 15 Feb 12Güd is aiming for women in the 18-to-24 age range, who are less "crunchy" and "just want to smell good," Garrett Putman, global Could be a good daily - that there is a new market of women who want the "natural" but are still a but superficial in regards to smell and packaging