Like a lot of social startups, Blab is tracking what's happening in social
media among defined interest groups. But here's where it gets interesting: they
say they can predict what those groups are about to talk about, giving marketers
a head start in reacting.
"This works well for brands that have multiple targets and want to target
based on interests as opposed to demographic," said co-founder and CEO and
former Publicis exec Randy Browning.