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Ivy Chang

Burger King Advertises a Quarantine Whopper You Make at Home - Adweek - 0 views

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    Seeing a lot of restaurants offering take-home meal kits to make some of their famous menu items at home. Thinking this could be new Home Chef/Blue Apron type options.
Eric Payne

Consumers will love Apple's entrance to the smart home, but smaller device makers may n... - 0 views

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    "Apple's reported plans for the smart home let Apple do what it does best, create a magical software experience while extracting a fee from developers. Who wins if Apple makes a smart home play?"
Eric Payne

In One Weekend, The Smart Home Got A Little Smarter And A Lot More Competitive - 1 views

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    Google, Apple and Quirky (partnering with Home Depot).
Ivy Chang

Straight from CES 2014: 10 Fresh Gadgets for Your Future Home | Brit + Co. - 0 views

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    SMART HOME tech.
Simeon Spearman

Control4 Brings Low-Priced Touchscreen Home Automation For Your Walls - 0 views

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    Why don't we put ads on these devices? You could prob serve up a whole heap of home improvement, home supplies, etc., from such a device because they could be top of mind during interaction with a home automation unit.
John Rich

Deutsche Telekom will bring its Qivicon home automation hub to the U.S. | VentureBeat |... - 1 views

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    Smart home platform wars!
Simeon Spearman

Home Depot puts location in the forefront to drive in-store traffic, mobile sales - Mob... - 1 views

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    "The company is running its new mobile advertising campaign within The Weather Channel's iPhone application. Home Depot has used mobile advertising in the past to bolster brand awareness and engagement. "By adding store location functionality to the ad unit, the brand expertly displays their understanding and appreciation of the unique contextual requirements of an audience made up of a sizable percentage of likely moving targets," said Scott Forshay, mobile and emerging technologies strategist at Acquity Group."
Simeon Spearman

Soaring Online Revenue Boosts U.S. Home-Video Spending - Bloomberg - 2 views

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    "Fast-growing Internet services like Netflix Inc. (NFLX), online movie purchases and DVD rentals from Redbox kiosks lifted U.S. home-video spending in the third quarter, countering the continued drop in DVD sales. Total sales rose 0.2 percent to $3.94 billion, the industry-backed Digital Entertainment Group said today in an e- mailed statement. Revenue from subscription streaming more than doubled while online purchases of movies and TV shows rose almost 38 percent, the group said."
Ivy Chang

Mobile app adds an element of gaming to home energy metering | Springwise - 0 views

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    app that lets people share their energy consumption data at home and compete with others to see who saves the most energy
Simeon Spearman

MediaPost Publications Tablets, Smartphones Drive Engagement, Ad Response 07/17/2012 - 0 views

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    The vast majority that clicked on ads was likely to take some action, including receiving a coupon (51%), research a product (49%) or making a purchase (46%). After coupons, ads featuring specific product searching, favorite brands, and location information were most likely to entice smartphone users to interact with them. When it comes to mobile platforms, the study found iOS users trumped Android device owners in ad responsiveness. People using iPhones and iPads were more likely to make a purchase than Android-based users. The findings, presented Monday at the IAB's Mobile Marketplace conference, were based on a survey conducted by ABI Research of 552 U.S. adults who use a smartphone with data service at least once a week, and 563 corresponding tablet users. The sample was split evenly by gender and covered those18 to 65+. The study also emphasized that mobile no longer means merely "on-the-go," with virtually all tablet and smartphone owners using their devices at home-the most common place for mobile activity. Tablets are viewed mainly as media consumption devices;  smartphones are considered "mission-critical" tools that 70% won't leave home without.
John Rich

Broadcasters Seek an Aereo 'Plan B' - WSJ.com - 1 views

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    Supreme court case is in 11 days. Even if Aereo loses there's the "home" version - Tablo - to haunt Pay TV. It's only a matter of time... http://www.digitaltrends.com/home-theater/nuvyyo-launches-tablo-air-tv-dvr-targeting-cord-cutters/#!EeaKZ
Rhiannon Apple

Coors Light activates Super Bowl campaign with mobile call-to-action - Mobile Marketer ... - 1 views

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    To enter, consumers simply have to snap a picture of the special Coors Light SnapTag, which is found on product packaging, in-store displays, out-of-home advertising, digital ads and other branded materials, and send it in via their phone's standard messaging capabilities. The program is supported with banner advertising on NFL.com and Facebook. Out-of-home advertising appears in locations such as bus shelters. "The target demographic of the campaign is males ages 21-28," said Ryan Lindholm, Chicago-based client partner at Razorfish. "Razorfish identified that Coors Light could take advantage of the SnapTag's ability to maintain consistent branding while also implementing promotional variations with a change of the SnapTag Code Ring."
Danny Muller

Android@Home - 0 views

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    Android@Home will connect a user's Android device to other appliances in the home via a suite of new services that will be released at an undisclosed future time. Examples of this include "Project Tungsten," a wireless speaker system that can be synced via Android, as well as wireless light switches and other appliances. Lighting Science was also named as a partner, and will launch wireless lighting products to support Android@Home.
Eric Payne

Smart home tech that will make Dad's day - CNET - Page 7 - 0 views

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    iDevices iGrill Mini
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